Dynamics 365 Marketing – One Solution for Successful Performance

Microsoft Dynamics 365 for Marketing

Alas, marketing is not all about creativity and strategizing. Rather, your marketers are engaged in the whole range of day-to-day activities that are not ingenious but repetitive and tedious. They go all out to analyze customer behavior, segment customers for targeted campaigns, schedule and ultimately launch the campaigns (each with an exact interval) and, frustrated, may find the result isn’t worth the effort. If marketing is done manually the whole way, marketing ROI is likely to be low.

Dynamics 365 Marketing, an enterprise marketing solution for Dynamics 365, can transform the way you perform marketing activities. Numerous companies across business domains (and maybe even your top competitors) already employ marketing automation extensively and witness truly great results:

  • +27%  
    in lead volume
  • +30% 
    in lead conversion
  • +25% 
    in marketing ROI
  • Do You Want to Reap Those Marketing Automation Benefits Too?
    Dynamics 365 Marketing can be just the right tool for your business. Try it on!

    Key components of Dynamics 365 Marketing

    Dynamics 365 Marketing claims to be an all-encompassing marketing application. Indeed, its functionality is sufficient to conduct multichannel marketing activities, personalize communication with customers, evaluate and continuously improve marketing performance. The app offers a number of solutions and some of them also come as add-ons for other Dynamics 365 products.

    Only available as a part of the Marketing package:
    • The Core Marketing unit covers a comprehensive customer profile, email management, marketing forms and pages, customer segmentation, customer journeys, lead management, marketing analytics.
    • The Event Management functionality allows centralizing and monitoring all event-related information.
    Available also as separate add-ons:
    • Voice of the Customer provides a possibility to launch online surveys and analyze their results.
    • Dynamics 365 Connector for LinkedIn Lead Gen Forms imports leads generated with LinkedIn's lead tools into Dynamics 365.
    • Dynamics 365 portals imports leads generated with LinkedIn's lead tools into Dynamics 365.

    How Dynamics 365 Marketing Transforms Business Processes

    Covering the app functionality is essential to give a general overview. Now, we will focus on translating core functionality into the business language to show exactly what business challenges Dynamics 365 Marketing solves and what benefits it provides.

    Centralized marketing information

    When your team members share one source of company marketing data, they are less dependent on each other for exchanging and updating information. Having all the details of marketing activities at hand, marketing teams work more coherently and effectively.

    Personalized customer communication

    Dynamics 365 Marketing delivers customer segmentation for your marketing team to tailor communication to customers’ needs and interests. Before launching a campaign, marketers think over its target audience, create a relevant segment and win customers’ trust by communicating with them at a new quality level.

    Here is an idea!

    A chain of beauty salons is planning to run a number of workshops presenting their new treatments. With Dynamics 365 Marketing, they may start out with filtering active customers for the last three months and further segment them based on gender and age. In this way, they make sure they have nailed it with offering a specific treatment to the right audience instead of disturbing the whole client base with irrelevant invitations.

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    Customer journey mapping

    Customer Journeys in Dynamics 365 Marketing helps you achieve automation of daily processes that can be triggered without the direct participation of your marketing team particularly valuable. Imagine that your team members have a board game where they map out a customer journey from different elements (customer segments, actions, triggers) and decide how the journey unfolds depending on a customer’s reaction to a marketing action.

    Like a game, indeed!

    Customer journey mapping in Dynamics 365

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    On-brand email templates

    You can optimize the process of launching future marketing campaigns and customize the templates in line with your corporate style from the very start. When creating emails is not a time-stealer anymore, your marketers feel inspired to diversify email campaigns and tailor communication to different customer situations.

    Your customers might expect these very emails right now
    • A welcome email.
    • A newsletter.
    • Order and shipping confirmation.
    • Event registration.
    • A discount email.
    • An upsell email.
    • An abandoned shopping cart reminder.
    • A win-back email.
    • A feedback request.
    • A customer survey.
    • Holiday greeting.
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    Events as a new marketing channel

    Don’t overlook an interesting way to showcase products or services – events. Some of the possible ideas are exhibitions, lectures, runway shows, and presentations.

    Why arranging events in Dynamics 365 Marketing is so convenient

    The team members participating in the preparation keep all event-related information in one place. Thus, they are always abreast of updates made by their colleagues. Similarly, they don’t need to rely on memory or paper notes to take all details into account. The actual complete information is always full accessible in their Dynamics organizer.

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    A possibility to listen to your customers

    Dynamics 365 Marketing has a solution for you to gain first-hand customer feedback – Voice of the Customer. There, you can create surveys that can be further integrated with events, emails, and customer journeys. A customer’s survey responses not only reveal possible flaws and serve as growth points for a business, but they also can be of great help while processing this customer’s service requests and cases.

    Lead scoring automation

    The process of generating and nurturing leads gets more effective. With an opportunity to set lead-scoring models, you have the Microsoft tool generating leads from marketing activities and scoring them automatically depending on their activities, interactions or over time. Additionally, Dynamics 365 Marketing has a connector to LinkedIn Lead Gen enabling you to collect leads from ads on LinkedIn.

    Informed marketing decisions

    Analytics is the key to understand how marketing activities resonate with the audience, what works best for them and what can be excluded from the marketing strategy. Dynamics 365 Marketing tracks KPIs for its every unit (email management, customer journeys, etc.) to provide you with insights into customer behavior and lead you to data-driven marketing solutions.

    Seems like Dynamics 365 Marketing Is the Right Tool for Your Business?
    The general overview is good but you need a targeted consultation from Microsoft Dynamics experts to make an informed decision.

    Pricing

    Since Dynamics 365 offers a set of business apps (Sales, Marketing, Customer Service, etc.), the pricing plans differ depending on how many apps a company uses.

    As a standalone app
    As an add-on to your suite of Dynamics apps

    10,000 contacts

    From $1,500/month

    10,000 contacts

    From $750/month

    * The price applies if you use any of qualifying Dynamics 365 apps with more than 10 users

    Additional contacts pricing

    5,000 – 49,999 contacts 50,000 – 99,999 contacts 100,000 – 249,999 contacts 250,000 – 499,999 contacts 500,000+ contacts
    $250/month $1,500/month $1,250/month $750/month $500/month

    Make the most of Dynamics 365 Marketing with ScienceSoft

    ScienceSoft knows first-hand the quality of Microsoft products – we have been delivering Microsoft Dynamics CRM solutions for 11 years and have earned the status of Microsoft Gold Partner. Now, we are driven by knowledge and experience to realize your vision of a full-featured marketing solution.

    We ensure the best ROI of Dynamics 365 Marketing implementation by assisting you throughout the experience.

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    Dynamics 365 integration

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    Dynamics 365 user training

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    Dynamics 365 support

    Success Story

    ScienceSoft introduced omnichannel automated marketing to a luxury fashion retailer. We assisted in designing a company’s marketing strategy and customized Dynamics 365 Marketing capabilities accordingly. This resulted in a better marketing ROI on the stages of customer acquisition and retention.

    With the Right Tool, You Don’t Have to Put Up with Ineffective Marketing
    Manual marketing activities eat up your productivity. We can show you how to make the most of Dynamics 365 Marketing for your business.
    COVID-19 – An update to our clients
    In the uncertain time of Coronavirus (COVID-19) outbreak, I want to assure you that ScienceSoft remains fully operational and dedicated to supporting the continuity of our customers’ businesses. Most of ScienceSoft’s employees work remotely, and we’re equipped to provide our services in new conditions, with no impact on the quality of service or communication.
    In the uncertain time of Coronavirus (COVID-19) outbreak, I want to assure you that ScienceSoft remains fully operational and dedicated to supporting the continuity of our customers’ businesses. Most of ScienceSoft’s employees work remotely, and we’re equipped to provide our services in new conditions, with no impact on the quality of service or communication.
    Stay safe and healthy,
    Nikolay Kurayev,
    Chief Executive Officer at ScienceSoft