Marketing Automation Services
Get More Return from Every Marketing Dollar
Marketing automation helps minimize manual labor-intensive tasks and attract more leads via personalized and well-timed marketing campaigns. ScienceSoft can help you get marketing software to support all the functions needed for your marketing success.
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Get Ready to Love Your Future Marketing Automation Software
Nowadays, marketers need marketing platforms with rich functionality to try versatile approaches and channels to reach and talk to their audiences.
Collecting real-time customer data
Integrate your marketing software with the sources of customer data and automate data collection, organization and continuous enrichment. Set up rules to recognize customers across different interaction channels and avoid duplicate profiles.
Audience segmentation
Set up rules for dynamic audience segmentation based on demographic or behavioral similarity and target each marketing action at the right segment.
Marketing content creation
Prepare marketing templates with an easy-to-use drag-and-drop editor, and save plenty of time by reusing the templates in iterative marketing campaigns.
Marketing personalization
Complete your messages with dynamic content that will change automatically based on customer profile data.
Automated campaign delivery
Schedule the start of your campaign and set up next steps automatically triggered by customer actions (opened/not opened an email, clicked/not clicked the link).
Idea testing & marketing experiments
Use A/B tests to try different texts, images, and timing variants. Find the most resonating messages and collect your own best practices.
Lead generation
Record, score and send your leads generated from marketing activities directly to a sales team to ensure the shortest response time.
Event management
Put your organizational notes for online and offline events in a single space.
And don’t worry: a rich feature list doesn’t have to result in challenging user adoption. Intuitive UX mitigates the seeming complexity and makes teamwork smooth.
Meet Customers on Their Preferred Channel
Modern consumers, especially younger generations, enthusiastically use different channels and touchpoints to stay connected to brands. With marketing automation software, your company can talk via all of them.
Emails
Even mass emailing is a success with proper audience segmentation and personalization.
Push notifications
While customers always keep their mobile phones nearby, you can’t have a better way to deliver time-sensitive news and promotions.
Text messages
Have an important update that must be surely delivered and read? With an average open rate of 98%, text messages is a way to go!
Social media
Make your company’s presence on social media consistent and regular with a calendar to schedule all publications.
Landing pages
Easily create marketing pages from illustrations, text blocks, contact forms, sliders and other content formats.
Events
Invite your customers to meet in person or online and use your event organizer to think through every detail.
Marketing Automation Benefits You Will Surely Get
Each company uses marketing software in a unique way, in line with its marketing strategy. Although the ROI in each case will be calculated from different factors, some benefits are acknowledged by all companies that adopted automated marketing solutions.
Time savings
The most expected result from the automation of previously manual tasks.
High productivity
You can run hundreds of marketing campaigns simultaneously.
Branding consistency
No matter how many people are involved in marketing content creation, they rely on unified templates.
Fast lead response time
As leads from marketing campaigns are recorded automatically, a sales team makes the first contact much faster.
Increased customer engagement
Personalize marketing, quickly test your ideas and iterate, and you’ll come up with the most powerful techniques to influence your audience.
Marketing, Loyalty and Advertising Software We Created
Trade Marketing Planning Software for an FMCG Company with 82,000 Employees
Software description: A unified marketing platform where the company’s regional headquarters from 60 countries create trade marketing plans, set tasks and track their progress.
Loyalty Software for a Media Company
Software description: A loyalty module to Microsoft Dynamics CRM that manages bonus points and assigns a membership level to 500,000 corporate subscribers and 5 million readers.
Taxi Advertising Software
Software description: A web service that collects the details of passengers’ traveling routes and connects to the central advertising system to select and show personalized ads.
Marketing Software for Assisted Living Providers
Software description: A marketing module that allows managing communications with prospects and achieving 100% occupancy of assisted living facilities.
Marketing Software for a Retail Chain
Software description: A marketing solution built on top of Dynamics 365 Marketing and Microsoft Social Engagement that supports three key marketing channels of the company – emails, social media and events.
How We Can Help You
Direct your marketing automation strategy
We can take a purely consulting role, study your marketing processes and hand you a plan of what software to adopt to see real process improvements.
Implement a comprehensive marketing platform
We ensure the fastest time to value by fully customizing a commercial platform to your specifics.
Create a marketing management module
We can enhance the functional capabilities of your existing software with a custom module serving marketing-related goals.
Build full-fledged custom marketing software
We can engineer the software from scratch exclusively for your business needs.