Augmented Reality Services
Augmented reality app development focuses on 3D model design and implementation of the algorithms, responsible for overlaying the scene in the device’s camera lens with virtual content. With 27 years of experience in 3D modeling and 17 years in AR, ScienceSoft develops high-end AR software.
Functions We Can Build into an AR App
Our AR apps scan real-life surroundings with the camera lens, perceive gathered data as an image on a coordinate plane, and translate it into a depth map to ensure realistic 3D model placement.
Image and object recognition
Along with scene understanding, our AR apps can be trained to recognize specific 2D images and 3D real-life objects and augment them with the relevant text or model data on the device screen.
Common for all smartphones and tablets, GPS, gyroscope, and accelerometer allow our AR apps dynamically resize and calibrate augmentations on the screen as you and your device move around.
With the help of smart light estimation algorithms, our AR apps can automatically adjust the lighting of the 3D model to naturally match that of the scene in the camera lens.
Industries Where We Achieve the Highest Impact with XR
The immersive user experience, which AR and VR help create, finds its use in various business situations and industries.
We deliver ISO 13485-compliant augmented reality apps that assist healthcare practitioners in performing various types of procedures: from simple injections or blood drawing to surgeries. We also see a proven value in using VR for medical education.
We give your customers a possibility to use AR for shopping online and make more informed decisions by virtually placing 3D models of products in the real world. Also, we can transform in-store experience with virtual fitting rooms or AR-assisted navigation across shopping malls and hypermarkets.
We enable interactive learning environment for students at educational institutions and improve on-the-job training for specialists in different spheres, including manufacturing, construction, public services, healthcare, etc.
We create virtual architectural and interior environment. Without any investment into furnishing, you can show how a house or an apartment turns into an individually furnished, cozy living space, and thus assist your clients in their purchasing decisions.
AR- or VR-powered digital models of physical assets transform the process of prototyping and assembling new complex equipment and machinery. They also help reduce product design costs and facilitate engineers’ training and equipment maintenance and repair.
Supply chain and logistics
With AR, we bring transparency, efficiency and speed to supply chain processes. We implement solutions for warehouse simulations for optimal layout and operations, hands-free barcode scanning and warehouse picking, truck completeness checks and assisted driver navigation.
Marketing and advertising
Create head-turning marketing campaigns: overlay real-time live streaming with your sponsorship assets, install interactive AR screens in popular locations to enhance brand recognition. Or go beyond and come up with a creative AR-advertising idea of your own!
Tourism and culture
AR brings sightseeing tours or museum/gallery rounds to the next level thanks to adding interactive and immersive content to selected showpieces, displaying historical info, and guiding visitors through specified locations.
AR apps help create immersive and delightful experience in online games, theater performances, social media, on live sports and entertainment events.
AR dashboards make the driving more secure. They capture data from sensors and cameras installed inside and outside vehicles, and indicate danger signs (e.g., worsening road or weather conditions) to make them more noticeable for drivers.
Clients Value Our Skills, Innovative Thinking and Commitment to Their Success
Supponor is a global leader in virtual advertising for televised sport. ScienceSoft has been assisting Supponor in the ongoing development for the past 11 years. Their experience in cross-platform, real-time systems, and computer graphics as well as robust skills in integrations across a wide range of highly specific hardware helps to ensure consistently high performance and wide compatibility of our products.
Invention Machine Corporation
ScienceSoft has delivered cutting-edge solutions to complex problems bringing in innovative ideas and developments.<I value> their dedication to handle any problem that occurs as a result of hardware or software issues; simply put, they will go the extra mile to support their customers regardless of the time of day these issues arise.
A Quick Dive into Our Technology Expertise
AR app types for smartphones, tablets, and AR glasses
Such apps recognize a specific, custom marker – a pictogram or a QR code – and then substitute it with pre-set data on the device screen. There can be infinite numbers of both codes and assigned augmentations. Marker-based apps work best when augmentations are tied to a specific object, for instance, a human anatomy model for medical education or a particular art piece in a gallery.
To realistically position AR model without using any markers, apps use GPS, built-in sensors, as well as complex computer vision algorithms. This type is used when augmentations are supposed to adapt to various locations and, for instance, accurately place a furniture piece in a room, show navigation arrows in a tourist spot or point at the best bargain on a product shelf.
AR development is wider than 3D modeling
If you need a marker-based app with entry-level functionality that just overlays digital content over images (like digital face masks and filters), you can use any WebAR platform that commonly offers a drag-and-drop tool to create 3D models. But the creation of markerless apps with more sophisticated business algorithms requires the involvement of experienced AR developers.
Our technology stack for AR development
Creating AR Solutions – from Product Vision to Product Release
We help you verify the feasibility of your idea before you commit to full-scale development and create a full functional specification of your future app.
Creating 3D content
We create realistic 3D assets to be used in your AR app and make the whole user experience lifelike and aesthetic.
We create a database of 3D models and metadata, and set up algorithms to power AR features.
We design a client app that scans the view in the camera lens, retrieves 3D models of requested objects and overlays them on top of scanned environment.
We incorporate AR functions into your existing software (e.g., training apps, ecommerce storefronts).
It is important for us to suggest the most comfortable cooperation model for our clients. If you are not ready for full-fledged AR development, we can start with creating an MVP. In this case, we select the most essential features to get a simplified, yet fully functioning, version of your AR software. Also, we pass all the subsequent project steps in an expedited manner to launch and test-drive your software faster without compromising on quality.
Budget and Time Needed to Develop AR Software
AR-powered apps differ in the complexity of implemented logic and the number of created graphical objects. Giving a big-picture scope, the cost of AR app development varies between $25,000 and $150,000, and can climb up for more complicated apps. See the examples of costs and timelines for several apps:
How We Achieve Visual and Content Consistency in AR Applications
The biggest challenges in any AR app development process are associated with object/scene recognition, occlusion, and content creation & maintenance. We skillfully handle all these tasks and provide content-rich and reliable AR solutions.
Scene understanding and occlusion
We make sure that your app precisely recognizes scenes and objects in various conditions and places 3D models with realistic occlusion. The learning of our object/scene recognition and depth perception algorithms doesn’t end with the release: while apps are being used, they gather new data that we tap in our update packages to make the apps even smarter.
Whether you want an app that augments reality with 3D models or with overlaying textual data, we offer all-round assistance in implementing your AR app’s content. Our designers create detailed 3D models based on photos, illustrations or even rough sketches, while UI/UX experts plan the layout of the augmenting data to make it display conveniently on any mobile device.
Regular content updates and maintenance
It’s only natural for your app’s metadata, 3D model database or pool of images for auto-recognition to require changes and expansion over time. As we always look forward to steady and long-term cooperation, we offer a continuous update of your app’s content and help your app grow along with your business.