Custom Marketing Software Development

Custom marketing software development is the service for all companies aiming to enhance their marketing initiatives. Together with your team, ScienceSoft will analyze your marketing plans and enable them with proper software.

Expertise across Industries

We offer 15 years of experience in marketing software development to help enterprises improve efficiency of their channel strategies in many industries:

Banking Retail FMCG manufacturing Media

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Software That Drives Markets

Trade promotion management software

Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

Planning promotion campaigns and forecasting sales volume
Controlling how the commitments to retailers are executed
Reviewing the campaign results including the amount of shipped goods and promotion costs
Analyzing sales based on the data from the consumer research company and retailers

Advertising planning

Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.

Social marketing solutions

We develop marketing software to help you turn social networks into a customer acquisition tool:

Social marketing applications
Social analytics to track user activity and prepare analytical reports
Campaign applications integrated with social networks

Loyalty software

Ensure more loyal relationships with your clients by tracking and analyzing what makes them satisfied:

Customer account management: boost prospect interest through personalized offers and track the purchase history, promotion response and more
Mobile loyalty applications: personalize promotions and provide relevant product information, both in store and at home
Analytics and reporting: analyze promotions impact and loyalty program ROI, track trends in customer behavior and forecast sales

Marketing data analysis

Make smarter marketing decisions thanks to:

Consumer survey analysis: collecting and processing survey data to uncover the real drivers of consumer behavior
Marketing campaign analysis: tracking key campaign metrics and monitoring overall performance
Sales analysis: processing and unifying data to estimate growth potential as well as optimize sales and marketing activities

Our services cover the marketing data analysis process from A to Z:

Date warehouse (DWH) implementation
Online analytical processing (OLAP) cubes, reporting and visualization
Predictive analytics

Real-time bidding in online advertisement

Leverage cost-efficient and optimized ad campaigns with the help of RTB systems or its key components:

Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Data management platforms (DMPs)
Analytics

Frequently Asked Questions

#1

Do you have experience in developing custom marketing software?

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Yes, some of the world’s largest marketing agencies and brands have been powered by our marketing applications:

Sales analysis system for a global FMCG company with 1 bln consumers
Trade promotion management for a US food processing company with 200 locations worldwide
Cross-media planning platform for the US’s largest advertising agency
Trade marketing planning system for an FMCG corporation with products sold in 180 markets
CRM for 2,000 car retailers
Brand health monitoring system to promote 8,000 FMCG brands

Please email contact@scnsoft.com for detailed case studies.

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#2

As a marketing agency with personalized approach to clients, we don’t need one-size-fits-all solutions. So how can we benefit from your services?

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We believe that marketing automation does not necessarily mean reduced quality or worse targeting. Rather, it unlocks opportunities to tailor the omni-channel experience to the customer:

Data analysis to improve campaign performance by turning raw information into valuable insights
Real-time engagement with customers through media and social networks
Integration with CRM for better cooperation between the marketing and sales departments
Coordination of activities including marketing campaigns, reporting and analytics within one system
Increased mobility through cutting-edge mobile apps to support the loyalty program or brand promotion campaign

In addition to that, we can always back you up when your clients need specific functionality like ad performance reports, predictive analytics, customer segmentation, churn analysis and more.

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Selected Projects

Ready for Your New Marketing Application?

We can kick off with signing an NDA and doing a pilot project or providing you with an estimation based on the requirements. It takes us only 2-4 weeks to start with a small team that can be scaled up at any time. Tell us more about your business so that we can discuss a solution to optimize the way you run it.

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