CUSTOM MARKETING SOFTWARE DEVELOPMENT

Trade promotion management software

Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

• Planning promotion campaigns and forecasting sales volume
• Controlling how the commitments to retailers are executed
• Reviewing the campaign results including the amount of shipped goods and promotion costs
• Analyzing sales based on the data from the consumer research company and retailers

Advertising planning

Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.

Social marketing solutions

Loyalty software

Ensure more loyal relationships with your clients by tracking and analyzing what makes them satisfied:

• Customer account management: boost prospect interest through personalized offers and track the purchase history, promotion response and more
• Mobile loyalty applications: personalize promotions and provide relevant product information, both in store and at home
• Analytics and reporting: analyze promotions impact and loyalty program ROI, track trends in customer behavior and forecast sales

Real-time bidding in online advertisement

Leverage cost-efficient and optimized ad campaigns with the help of RTB systems or its key components:

• Demand-side platforms (DSPs)
• Supply-side platforms (SSPs)
• Data management platforms (DMPs)
• Analytics

Do you have experience in developing custom marketing software?

Yes, some of the world’s largest marketing agencies and brands have been powered by our marketing applications:

• Sales analysis system for a global FMCG company with 1 bln consumers
• Trade promotion management for a US food processing company with 200 locations worldwide
• Cross-media planning platform for the US’s largest advertising agency
• Trade marketing planning system for an FMCG corporation with products sold in 180 markets
• CRM for 2,000 car retailers
• Brand health monitoring system to promote 8,000 FMCG brands

Please email [email protected] for detailed case studies.

As a marketing agency with personalized approach to clients, we don’t need one-size-fits-all solutions. So how can we benefit from your services?

We believe that marketing automation does not necessarily mean reduced quality or worse targeting. Rather, it unlocks opportunities to tailor the omni-channel experience to the customer:

• Data analysis to improve campaign performance by turning raw information into valuable insights
• Real-time engagement with customers through media and social networks
• Integration with CRM for better cooperation between the marketing and sales departments
• Coordination of activities including marketing campaigns, reporting and analytics within one system
• Increased mobility through cutting-edge mobile apps to support the loyalty program or brand promotion campaign

In addition to that, we can always back you up when your clients need specific functionality like ad performance reports, predictive analytics, customer segmentation, churn analysis and more.