ScienceSoft. Professional Software Development. ScienceSoft. Professional Software Development.
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Custom Marketing Software Development

Custom marketing software development - ScienceSoft

Expertise across Industries

We offer 12 years of experience in marketing software development to help enterprises improve efficiency of their channel strategies in many industries:

  • Banking
  • Retail
  • FMCG manufacturing
  • Media

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Software That Drives Markets

Trade promotion management

Trade promotion management software

Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

  • Planning promotion campaigns and forecasting sales volume
  • Controlling how the commitments to retailers are executed
  • Reviewing the campaign results including the amount of shipped goods and promotion costs
  • Analyzing sales based on the data from the consumer research company and retailers

Advertising planning

Advertising planning

Advertising planning

Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.

Social marketing solutions

Social marketing solutions

We develop marketing software to help you turn social networks into a customer acquisition tool:

  • Social marketing applications
  • Social analytics to track user activity and prepare analytical reports
  • Campaign applications integrated with social networks

Loyalty program management

Loyalty software

Ensure more loyal relationships with your clients by tracking and analyzing what makes them satisfied:

  • Customer account management: boost prospect interest through personalized offers and track the purchase history, promotion response and more
  • Mobile loyalty applications: personalize promotions and provide relevant product information, both in store and at home
  • Analytics and reporting: analyze promotions impact and loyalty program ROI, track trends in customer behavior and forecast sales

Marketing data analysis

Marketing data analysis

Make smarter marketing decisions thanks to:

  • Consumer survey analysis: collecting and processing survey data to uncover the real drivers of consumer behavior
  • Marketing campaign analysis: tracking key campaign metrics and monitoring overall performance
  • Sales analysis: processing and unifying data to estimate growth potential as well as optimize sales and marketing activities

Our services cover the marketing data analysis process from A to Z:

  • Date warehouse (DWH) implementation
  • Online analytical processing (OLAP) cubes, reporting and visualization
  • Predictive analytics

Real-time bidding in online advertisement

Real-time bidding in online advertisement

Leverage cost-efficient and optimized ad campaigns with the help of RTB systems or its key components:

  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Data management platforms (DMPs)
  • Analytics

Frequently Asked Questions

Question

Do you have experience in developing custom marketing software?

Answer

Yes, some of the world’s largest marketing agencies and brands have been powered by our marketing applications:

  • Sales analysis system for a global FMCG company with 1 bln consumers
  • Trade promotion management for a US food processing company with 200 locations worldwide
  • Cross-media planning platform for the US’s largest advertising agency
  • Trade marketing planning system for an FMCG corporation with products sold in 180 markets
  • CRM for 2,000 car retailers
  • Brand health monitoring system to promote 8,000 FMCG brands

Please email [email protected] for detailed case studies.

Question

As a marketing agency with personalized approach to clients, we don’t need one-size-fits-all solutions. So how can we benefit from your services?

Answer

We believe that marketing automation does not necessarily mean reduced quality or worse targeting. Rather, it unlocks opportunities to tailor the omni-channel experience to the customer:

  • Data analysis to improve campaign performance by turning raw information into valuable insights
  • Real-time engagement with customers through media and social networks
  • Integration with CRM for better cooperation between the marketing and sales departments
  • Coordination of activities including marketing campaigns, reporting and analytics within one system
  • Increased mobility through cutting-edge mobile apps to support the loyalty program or brand promotion campaign

In addition to that, we can always back you up when your clients need specific functionality like ad performance reports, predictive analytics, customer segmentation, churn analysis and more.

Ready for Your New Marketing Application?

We can kick off with signing an NDA and doing a pilot project or providing you with an estimation based on the requirements.

It takes us only 2-4 weeks to start with a small team that can be scaled up at any time. Tell us more about your business so that we can discuss a solution to optimize the way you run it.

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