Salesforce Marketing Cloud Services
Salesforce Marketing Cloud is marketing automation software, which helps businesses improve the efficiency of their marketing activities. And it does so providing:
increase in the lead volume
increase in lead conversion
increase in marketing ROI
Source: Salesforce Relationship Survey
Having gained experience with Salesforce Marketing Cloud, we’re able to deliver a set of related services from consulting to support aimed to help your business benefit from using the software.
Data Management Tools
Capturing and processing data with Audience Studio
We choose to introduce Audience Studio first as it’s a hub of marketing data that will be further leveraged by other marketing tools. It captures and stores data from all customer touchpoints (e.g., emails, live chat, phone calls, social media) giving your marketing team insights into the audience. From there, they can segment customers based on a variety of attributes and personalize communication by customizing marketing activities to interests and needs of particular segments. This data-driven approach is likely to pay off with more engaged customers and, therefore, higher revenue.
Gathering insights about customer communication with Interaction Studio
Interaction Studio serves to capture every customer interaction with your brand across all touchpoints in real time. Its power is in delivering the data right when it can be used to the best advantage. With the Studio, marketers get suggested the best action or journey adapted to how a customer’s interaction with a company is unfolding at a given moment. For example, they will be able to personalize product recommendations during an online shopping journey of a customer based on the products the latter has browsed.
Reaching new audiences with Data Studio
Salesforce offers Data Studio – a data-sharing solution that creates a safe environment for data owners and purchasers to connect directly and exchange the information. Basically, Data Studio is a marketplace of second-party data. This means that marketers have a unique opportunity to discover new audiences and include them in marketing activities. Let’s say, a sports retailer could purchase a database of subscribers to an online workout resource and launch a campaign offering them sportswear.
Advancing your marketing solutions with Google Marketing Platform
By integrating Google Analytics 360 and Salesforce Marketing Cloud, you start using web analytics data for your marketing goals and gain full visibility into how your marketing moves impact customer engagement. Now, you can not only rely on sales preferences to re-engage with customers but generate marketing ideas and create targeted audiences based on their behavior on the website.
Doing data-driven marketing with Datorama
The Datorama marketing intelligence platform allows you to centralize all the marketing data, apply AI to draw valuable insights across it and continually polish a marketing strategy based on the results from previous campaigns. Your team engages in strategic planning and creative thinking rather than gets bogged down in routine data collection.
Customer Communication Tools
Targeted email marketing campaigns with Email Studio
Email Studio provides extensive functionality covering all the features required to effectively communicate with customers via emails:
Building social media presence with Social Studio
Social Studio allows companies to build effective social media presence. This is how the Studio might be helpful to several departments:
Integrating personalized advertising into your marketing strategy with Advertising Studio
If you are going to invest in advertising, this Studio may increase ROI. Leveraging customer data stored in Salesforce, your marketers can advertise relevant content to customers in Google Search and on social media (Facebook, Instagram, Twitter, and LinkedIn). For example, in Advertising Studio, one can create upsell ads tailored to the purchase history of customers. As a result, they are more likely to click and move on to shopping – the aim is achieved.
Effective mobile communication with Mobile Studio
Your team can turn to Mobile Studio to:
Where Data Management and Customer Communication Meet
Creating customer communication scenarios with Journey Builder
The bigger your customer base grows and the more communication channels you engage, the more challenging it becomes to achieve data-driven customer-focused marketing. This is when marketers will fully appreciate Journey Builder to create communication scenarios for different customer segments (created with the help of data management tools) and engage with them timely and in the winning way (using customer communication tools). Journeys unfold depending on how customers react to marketing actions. For example, one can send an offer with the product assortment to new customers a week after their first purchase. The two possible pathways for the journey are:
Journey Builder in Salesforce Marketing Cloud allows developing targeted marketing campaigns for a large customer base effectively.
A B2B Marketing Automation Tool
Building meaningful connection with your B2B audience with Pardot
Running a B2B business, you need a marketing automation tool geared towards its specifics. Pardot aligns sales and marketing helping greatly in lead generation and management. Embedded AI enables automated lead scoring to prioritize leads and focus the effort of your team effectively.
See Salesforce Marketing Cloud in Action
Check our Salesforce Marketing Cloud demo to learn how to target the right customer segment, create personalized marketing journeys, send emails, and track the results.
Email, Mobile and Web Marketing
- Power audiences across digital advertising
- Use your CRM data for advertising
- Transfer leads from advertising to sales and marketing teams for nurturing
- Enable Journey Builder Advertising
Starting at $2,000/month (billed annually)
Google Marketing Platform
Unveil the full power of Salesforce Marketing Cloud with ScienceSoft
Purchasing marketing software is only one of the steps you take towards successful marketing automation. You might need expert assistance throughout the process – from choosing the right solution for a business to supporting its flawless operation later. ScienceSoft is ready to guide you through the process of marketing automation with the following services: