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Salesforce Marketing Cloud
Salesforce Marketing Cloud Services
Salesforce Marketing Cloud is marketing automation software, which helps businesses improve the efficiency of their marketing activities. And it does so providing:
27%
increase in the lead volume
30%
increase in lead conversion
25%
increase in marketing ROI
Source: Salesforce Relationship Survey
Having gained experience with Salesforce Marketing Cloud, we’re able to deliver a set of related services from consulting to support aimed to help your business benefit from using the software.
Find out How Salesforce Marketing Cloud Can Work for Your Business
Get a custom Salesforce Marketing Cloud demo and see it in action.
Key Tools of Salesforce Marketing Cloud
With Salesforce Marketing Cloud, you get a set of tools intended to cover all marketing needs:
Data Management Tools
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Capturing and processing data with Audience StudioWe choose to introduce Audience Studio first as it’s a hub of marketing data that will be further leveraged by other marketing tools. It captures and stores data from all customer touchpoints (e.g., emails, live chat, phone calls, social media) giving your marketing team insights into the audience. From there, they can segment customers based on a variety of attributes and personalize communication by customizing marketing activities to interests and needs of particular segments. This data-driven approach is likely to pay off with more engaged customers and, therefore, higher revenue. |
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Gathering insights about customer communication with Interaction StudioInteraction Studio serves to capture every customer interaction with your brand across all touchpoints in real time. Its power is in delivering the data right when it can be used to the best advantage. With the Studio, marketers get suggested the best action or journey adapted to how a customer’s interaction with a company is unfolding at a given moment. For example, they will be able to personalize product recommendations during an online shopping journey of a customer based on the products the latter has browsed. |
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Reaching new audiences with Data StudioSalesforce offers Data Studio – a data-sharing solution that creates a safe environment for data owners and purchasers to connect directly and exchange the information. Basically, Data Studio is a marketplace of second-party data. This means that marketers have a unique opportunity to discover new audiences and include them in marketing activities. Let’s say, a sports retailer could purchase a database of subscribers to an online workout resource and launch a campaign offering them sportswear. |
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Advancing your marketing solutions with Google Marketing PlatformBy integrating Google Analytics 360 and Salesforce Marketing Cloud, you start using web analytics data for your marketing goals and gain full visibility into how your marketing moves impact customer engagement. Now, you can not only rely on sales preferences to re-engage with customers but generate marketing ideas and create targeted audiences based on their behavior on the website. |
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Doing data-driven marketing with DatoramaThe Datorama marketing intelligence platform allows you to centralize all the marketing data, apply AI to draw valuable insights across it and continually polish a marketing strategy based on the results from previous campaigns. Your team engages in strategic planning and creative thinking rather than gets bogged down in routine data collection. |
Customer Communication Tools
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Targeted email marketing campaigns with Email StudioEmail Studio provides extensive functionality covering all the features required to effectively communicate with customers via emails:
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Building social media presence with Social StudioSocial Studio allows companies to build effective social media presence. This is how the Studio might be helpful to several departments:
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Integrating personalized advertising into your marketing strategy with Advertising StudioIf you are going to invest in advertising, this Studio may increase ROI. Leveraging customer data stored in Salesforce, your marketers can advertise relevant content to customers in Google Search and on social media (Facebook, Instagram, Twitter, and LinkedIn). For example, in Advertising Studio, one can create upsell ads tailored to the purchase history of customers. As a result, they are more likely to click and move on to shopping – the aim is achieved. |
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Effective mobile communication with Mobile StudioYour team can turn to Mobile Studio to:
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Where Data Management and Customer Communication Meet
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Creating customer communication scenarios with Journey BuilderThe bigger your customer base grows and the more communication channels you engage, the more challenging it becomes to achieve data-driven customer-focused marketing. This is when marketers will fully appreciate Journey Builder to create communication scenarios for different customer segments (created with the help of data management tools) and engage with them timely and in the winning way (using customer communication tools). Journeys unfold depending on how customers react to marketing actions. For example, one can send an offer with the product assortment to new customers a week after their first purchase. The two possible pathways for the journey are:
Journey Builder in Salesforce Marketing Cloud allows developing targeted marketing campaigns for a large customer base effectively. |
A B2B Marketing Automation Tool
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Building meaningful connection with your B2B audience with PardotRunning a B2B business, you need a marketing automation tool geared towards its specifics. Pardot aligns sales and marketing helping greatly in lead generation and management. Embedded AI enables automated lead scoring to prioritize leads and focus the effort of your team effectively.
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See Salesforce Marketing Cloud in Action
Check our Salesforce Marketing Cloud demo to learn how to target the right customer segment, create personalized marketing journeys, send emails, and track the results.
Pardot
Growth
Plus
Advanced
Premium
- Meet your fundamental marketing needs with lead generation and management
- Add personalized email marketing to engage buyers
$1,250/month
(for up to 10,000 contacts, billed annually)
Extra
- Advance marketing personalization
- Maximize marketing ROI with powerful analytics and reporting
$2,500/month
(for up to 10,000 contacts, billed annually)
Extra
- Get access to Salesforce Einstein AI
$4,000/month
(for up to 10,000 contacts, billed annually)
Extra
- Use B2B Marketing Analytics Plus for predictive analytics
- Ensure quick help with Salesforce Premier Support
$15,000/month
(for up to 75,000 contacts, billed annually)
Email, Mobile and Web Marketing
Basic
Pro
Corporate
Enterprise
- Embrace personalized email marketing
- Create content with a drag-and-drop editor
- Integrate to Sales and Service Clouds
Starting at $400/org/month
(billed annually)
Extra
Achieve higher marketing ROI with:
- Expanded customer segmentation
- Predictive Intelligence
- Vaster automation
Starting at $1,250/org/month
(billed annually)
Extra
- Design marketing campaigns in Journey Builder
- Engage mobile users with Mobile Studio
- Get access to Salesforce Einstein AI
Starting at $3,750/org/month
(billed annually)
Extra
- Manage marketing activities across different brands, business units, and geographies
Pricing available upon request (depends on contact and message volume)
Social Studio
Basic
Pro
Corporate
Enterprise
- Focus on brand listening in social media
- 2 social accounts
- 20K monthly mentions
Starting at $1,000/org/month
(billed annually)
Extra
- Focus on social engagement
- Plan and publish content
- 10 social accounts
- 250K monthly mentions
Starting at $4,000/org/month
(billed annually)
Extra
- Full social automation capabilities
- 20 social accounts
- 1.5M monthly mentions
Starting at $12,000/org/month
(billed annually)
Extra
- Social media marketing management across different brands, business units, and geographies
- 20+ social accounts
Starting at $40,000/org/month
(billed annually)
Advertising Studio
Professional
- Power audiences across digital advertising
- Use your CRM data for advertising
- Transfer leads from advertising to sales and marketing teams for nurturing
- Enable Journey Builder Advertising
Starting at $2,000/month (billed annually)
Audience Studio
Basic
Professional
Multichannel audiences
- Collect customer data
- Build lookalike audiences
Starting at $18,000/org/month
(billed annually)
Extra
- Get access to advanced tools for planning, activation, optimization, personalization, and analytics
Starting at $36,000/org/month
(billed annually)
Extra
- Use Salesforce Einstein AI for deeper segmentation and journey insights
Pricing available upon request
Datorama
Starter
Growth
Plus
- Unify and visualize your marketing data
- Drive optimizations with AI-powered insights
- Integrate any customer data sources
- 10 users
- 3M rows (indication of the planned volume of marketing data)
Starting at $18,000/org/month
(billed annually)
Extra
- 20 users
- 20M data rows
Starting at $36,000/org/month
(billed annually)
Extra
- 80 users
- 100M+ data rows
Pricing available upon request (depends on the number of data rows needed)
Google Marketing Platform
Google Analytics 360
Google Analytics 360 + Optimize 360
- Use web analytics for marketing activities
- Message to audiences created in Analytics 360 across marketing channels
- Get access to Tag Manager 360
Starting at $12,500/org/month
(billed annually)
Extra
- Use various testing tools to experiment with different variations and elements of your website and achieve more engaging experience
Starting at $17,500/org/month
(billed annually)
Not Sure What Combination of Marketing Features You Need?
Our Salesforce consultants will help you nail down marketing requirements and make your investments in marketing automation rewarding.
Unveil the Full Power of Salesforce Marketing Cloud with ScienceSoft
Purchasing marketing software is only one of the steps you take towards successful marketing automation. You might need expert assistance throughout the process – from choosing the right solution for a business to supporting its flawless operation later. ScienceSoft is ready to guide you through the process of marketing automation with the following services:
Increase the Efficiency of Your Marketing Budget
Don’t hesitate to get better leads, higher conversion and increased marketing ROI.