Salesforce Blog

Hello and welcome to our Salesforce blog!

We are keen to bring our knowledge and practical expertise of Salesforce to you. Preparing the content, we focus on business owners, sales and marketing leaders as well as IT managers, and outline business problems that can be solved with Salesforce’s key functionality. With every Salesforce article, you will dive deeper in the potential of this smart CRM platform and learn to employ it for business benefits. Bookmark this page and don’t miss the updates!

We look forward to hear about your experience of increasing business efficiency with Salesforce, so we invite authors to contribute with their vision of how to make the most of this smart CRM platform!

Salesforce Implementation: from Planning to User Adoption

Find out how to make your Salesforce implementation successful and avoid typical implementation risks.

How Salesforce Workflow Automation May Save 1 Hour a Day

We consider workflow automation in Salesforce as a way to enforce business rules and show how it can facilitate daily routine and save sales and service staff’s time.

How Salesforce finds solutions to key email marketing challenges

We show how effective Salesforce Marketing Cloud is to handle three email marketing tasks – growing target audience, improving ROI and measuring the performance for ongoing improvement of the marketing strategy.

How Salesforce change management may reduce change pain

Using any CRM involves changing it to the company’s business needs, and Salesforce is no exception. A good change management plan can help to avoid unwelcomed consequences a change process can possibly entail.

Clear the fog: See how Salesforce Case Management upgrades customer service

They say, Salesforce Case Management can solve problems that customer service managers face every day. But can it really? How? Learn all that inside and see if you can find Star Wars references while at it.

Customer service management dressed in Salesforce: Looking good

To handle customer service better, try on the right customer service process with the right software. And what we mean by ‘right’ you can find inside.

3 enterprise-class Salesforce project examples

Consider our project examples to see the benefits that successful Salesforce implementation brings to enterprises of different domains.

How complex sales get more effective with Salesforce

We come up with the key distinctive features of complex sales that can be frustrating for sales teams if neglected and bring Salesforce into action to see if it can be effective there.

Salesforce downtime: what to expect and how to prepare

Since the myth of providing 100% server uptime was debunked, companies should be prepared for an occasional service disruption. Let’s delve into the subject and see what steps you can take in order to survive Salesforce downtime with minimum losses.

Salesforce adoption problems and how to solve them

Poor user adoption can bring all efforts for the successful Salesforce rollout to nothing. However, this problem is not unsolvable in case of implementing a solid adoption strategy.