СX is more and more often called the most significant aspect of any business. We discover the key features of B2B customer portals that can greatly contribute to CX improvement.
We find out how to make a B2B Vendor portal really streamline the business processes for the buyer and contribute to the supplier’s trust and loyalty.
We’re discovering three important dos and three absolute don’ts about developing a successful B2B trade portal.
Gamification can become a valuable tool to engage customers and keep banking CRM up-to-date.
Designed to create opportunities to streamline sales, empower partners and achieve competitive advantages, many partner portals end up unpopular with channel partners. Find out how to engage partners through a portal by turning it into their everyday tool that is interactive, convenient and valuable.
Interpreting website visitor statistics with commonly used metrics is not free of pitfalls. Learn how to understand website visitor engagement through web analytics by time on page and types of visitor engagement.
Find out how to display your partners on the website correctly and hence ensure more leads for them and more business for you.
Discover how website CRM integration can help your B2B enterprise to understand your customers better and increase engagement via content personalization.
Many businesses underestimate the potential of online B2B sales, thinking of their websites as online brochures to showcase products or services. It comes as no surprise that these websites, often rigid and generic in response to visitors’ needs, tend to achieve little in lead generation. Behind this inefficiency there stands a dilemma: do you want to simply stay online and be grateful for small leads or do you want to win more, bigger customers, showing credibility, expertise and a personalized approach? If you set out to increase B2B sales with your website, read on for our practical advice on how to accomplish that.
Few relations are more personal than those between patients and their doctors. Still, a lot of medical websites tend to fail to offer content personalization to strengthen and extend these bonds. Content personalization is a tool of influence that can deliver meaningful information such as geo-targeted clinic search and a ‘recently visited’ section with pages and services from visitors’ previous entries.