CRM Blog

Welcome to our CRM blog!

We have created this space for business owners, sales executives, IT and CRM managers who are keen to get a complete picture of CRM capabilities. Via how-to tutorials and business-oriented CRM articles, we lead you to a better understanding of the potential of building profitable customer relationships and help to efficiently cope with business challenges connected with customer management. Our primary focus is on two powerful solutions – Salesforce and Microsoft Dynamics 365. Stay tuned and turn our expertise into your business benefits!

We kindly invite writers to share their experience and contribute their CRM-related articles to our blog!

Automating the sales process: An approach that works

We show how to make the sales process consistent and convenient for both sales managers and reps, applying a comprehensive approach to its automation.

Dynamics 365 vs Dynamics CRM: Time for an upgrade?

If you’re a Dynamics CRM user, this article will explain what new features and functions Dynamics 365 offers and how you can benefit from migration.

How Salesforce finds solutions to key email marketing challenges

We show how effective Salesforce Marketing Cloud is to handle three email marketing tasks – growing target audience, improving ROI and measuring the performance for ongoing improvement of the marketing strategy.

How AI-powered chatbots transform customer service management

With significant effects on multiple aspects of the businesses, chatbots have changed the way processes are carried out. This article describes what benefits they can bring to customer service management.

How to implement CRM at lightning speed

We provide best practices to make CRM implementation speedy, efficient and within the budget.

Sales Automation: Why, What, How

Knowing WHY you need sales force automation, WHAT exactly to automate and HOW to benefit from this process are 3 keys for your sales effectiveness.

Why your manufacturing business secretly needs CRM

Manufacturers tend to concentrate on ways to improve production and leave customer relations out of sight. We explain why and how this careless tactic should be abandoned.

Help desk software to improve customer service

We have a look at help desk software, a useful tool that can help businesses streamline workflow, organize information, and eliminate lengthy manual processes.

Live chats vs. chatbots: Who proffers better customer experience

We give a quick overview of pros and cons of having a live chat or a chatbot to provide customer support.

How complex sales get more effective with Salesforce

We come up with the key distinctive features of complex sales that can be frustrating for sales teams if neglected and bring Salesforce into action to see if it can be effective there.