Editor’s note: Daria explores common types of web portals available on the market. If you need assistance in implementing a portal suitable for your business, don't hesitate to ask for our web portal development assistance.
In 2020, online presence has become a must to stay competitive. For example, around 90% of US customers expect a brand to have an online self-service portal for clients. A modern web portal can be considered a superior website, or ‘a high-traffic website with a wide range of content, services and vendor links’ in Gartner’s words. With a single web interface providing access to a variety of data and services, web portals offer sophisticated functionality and interactive capabilities for various industries (e.g., ecommerce, mass media, banking, education) and all kinds of communities.
Common types of web portals
A B2C portal is a typical ecommerce portal that is aimed at creating the best buying experience possible. It allows building a purchasing journey from sparking an interest in your product or service to finalizing the purchase.
Tips from ScienceSoft: Provide your customers the possibility to create an account with just their basic information or buy without registration. At the same time, encourage registration as a convenient way for a customer to track their purchase, promptly contact customer support or get access to special offers and promotions.
A B2B portal typically deals with more expensive and complex products or services than a B2C portal. In B2B, there is little room for impulse buying and the purchasing journey becomes longer and involves more participants. Thus, the B2B portal needs superior personalization and collaboration capabilities.
Tips from ScienceSoft: A pop-up chat that works well in B2C is not an option for B2B. You’ll need to design truly personalized ways to get in touch with your B2B customers.
Partner portals are designed for businesses that sell via indirect sales channels. A partner portal is a tool to manage your partner relations and convince your partners to sell more of your products or services.
Tips from ScienceSoft: To encourage your partners to sell more, the portal should provide your partners’ salespeople with comprehensive informational resources (marketing, sales, training, certification materials) and technical tools (product configurators, price calculators, order tracking, etc.).
A community portal is an excellent way to promote your brand and increase its visibility. It is also a way to hear what your audience thinks about your products or services and gain impartial insights for their improvement.
Tips from ScienceSoft: By employing different user engagement activities like discussion boards and opinion polls, you will be able to collect valuable information from your audience. You can encourage portal users to participate in these activities by rewarding them with special coupons or discounts.
Currently, the need for learning portals is increasingly high as people tend to move their learning activities towards digital platforms. In the business sphere, learning portals can be used by companies that would like to save the money and time they used to spend on the in-person training of new or existing employees.
Tips from ScienceSoft: Consider diversifying the learning content on your portal. Create audio, visual, and textual materials for learners to have plenty of options for learning and testing their knowledge.
Time to benefit from a web portal!
In this overview, I’ve mentioned just the most popular portal types. However, there are portals covering more specific needs in engaging with your audience, be it your customers, partners, or employees. In case you need help in creating your specific web portal, feel free to contact SciencesSoft’s team.
Want to bring your business online or enhance its web presence? We are ready to develop web portal solutions for you to enjoy lucrative benefits of the next-level B2B automation.