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Ecommerce Blog

Welcome to our ecommerce blog!

As ecommerce practitioners, we talk about enterprise-level ecommerce with focus on technology and online marketing. We guide business owners, CIOs, marketing and IT managers on how to ensure the security of their ecommerce website, give fresh marketing ideas, unveil conversion boosters, explain how to improve UX and UI design and more. 

We keep on sharing new ideas, so feel free to bookmark our page to stay tuned for updates!

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Is Magento A/B testing a panacea for better conversions?

Ecommerce

Is Magento A/B testing a panacea for better conversions?

Magento A/B testing is a simple and effective way to achieve high conversion rates. Doesn’t it sound too perfect? Then, let’s evaluate both advantages and possible inconveniences of this technique.

Victoria Greene

Victoria Greene

4 powerful changes to boost your ecommerce conversion

Ecommerce

4 powerful changes to boost your ecommerce conversion

If your ecommerce conversions are below average, consider implementing the following four changes to make sure your business is equipped to make more sales.

Lili Grifinn

Lili Grifinn

4 reasons why mobile users keep away from your online store

Ecommerce

4 reasons why mobile users keep away from your online store

There are a lot of factors that you should consider when creating a website. But as far as people nowadays are always on the go and their mobile devices are their go-to option to access the Internet, having your mobile experience optimized can turn tables and create conversions.

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

We’ll be back – how to survive Magento maintenance mode with minimum losses for businesses

Ecommerce

We’ll be back – how to survive Magento maintenance mode with minimum losses for businesses

Combining technical and business aspects in our article, we not only teach merchants how to enable and disable Magento 2 maintenance mode, but also explain how they can improve customer experience during maintenance.

Anastasia Yaskevich

Web and Mobile Researcher, ScienceSoft

Mobile Commerce App: 5 Features That Will Step Up Your Retail Business

Mobile Apps

Ecommerce

Mobile Commerce App: 5 Features That Will Step Up Your Retail Business

We show how mobile store apps can increase customer satisfaction and improve retail shop businesses.

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

7 ways to recapture customers who have abandoned their shopping cart

Ecommerce

7 ways to recapture customers who have abandoned their shopping cart

We explain various ways to reduce the number of customers leaving their online shopping carts. The points made throughout are valuable suggestions to any business looking to improve their sales.

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Five minutes to read and five steps to take – a guide to an effective Magento blog

Ecommerce

Five minutes to read and five steps to take – a guide to an effective Magento blog

Anticipated benefits, ideas, options and results. We walk you through key steps to launch a blog in a Magento-based store and take your ecommerce business to a new level.

Valentin Radu

Valentin Radu

How cohort analysis and behavioral segmentation will increase your Magento store revenue

Ecommerce

How cohort analysis and behavioral segmentation will increase your Magento store revenue

Cohort analysis and behavior segmentation can drastically increase conversion rates. Learn how to implement them in your Magento store and how to discover some of the most important customer groups.

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Magento plus Salesforce equals top-notch customer management for ecommerce

Salesforce

Ecommerce

Magento plus Salesforce equals top-notch customer management for ecommerce

Let’s look deeper in Salesforce and explore what solutions and integration options it offers to Magento-based ecommerce businesses.