Marketing Automation Blog

Welcome to our Marketing Automation blog for growth, marketing, and revenue leaders!

Here, we focus on how marketing automation works in practice — across B2B marketing, email and telemarketing, campaign management, and multi-channel orchestration. With 18 years of experience in marketing software development, we share insights shaped by building and evolving platforms that help enterprises execute smarter, more efficient marketing strategies. You’ll find guidance on choosing and using leading marketing automation platforms, marketing automation for different industries, solutions for small businesses, and the most common automation mistakes that limit ROI.