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CRM Blog

Welcome to our CRM blog!

We have created this space for business owners, sales executives, IT and CRM managers who are keen to get a complete picture of CRM capabilities. Via how-to tutorials and business-oriented CRM articles, we lead you to a better understanding of the potential of building profitable customer relationships and help to efficiently cope with business challenges connected with customer management. Our primary focus is on two powerful solutions – Salesforce and Microsoft Dynamics 365.

Stay tuned and turn our expertise into your business benefits!

Denis Zhinko

Denis Zhinko

IT Architect and CRM Expert

5 use cases of CRM software beyond sales automation

CRM

5 use cases of CRM software beyond sales automation

The article suggests how to use CRM software not only for sales management tasks but also for marketing and management of revenue, performance, and production.

Natallia Babrovich

Financial and Banking IT Consultant and Lead Business Analyst, ScienceSoft

Why updates of customer profiles in banking CRM matter

Banking IT

CRM

Finance IT

Why updates of customer profiles in banking CRM matter

Practical tips on how to identify outdated customer profiles and keep your banking CRM relevant to make targeted product and service offers.

Denis Zhinko

Denis Zhinko

IT Architect and CRM Expert

Benefits of managing customer communications in a single system

CRM

Benefits of managing customer communications in a single system

Customer communications management platforms help companies create a holistic customer experience, keeping control of all outbound communications.

Darya Yafimava

Darya Yafimava

Effective Model to Measure Customer Experience

CRM

Effective Model to Measure Customer Experience

Customer satisfaction surveys may be not enough to measure customer experience against truly relevant factors. Here is the alternative.

Darya Yafimava

Darya Yafimava

Addressing the volatility of Customer Lifetime Value (LTV) in B2B

CRM

Addressing the volatility of Customer Lifetime Value (LTV) in B2B

Outdated LTV makes no use for B2B enterprises as it can result in strategic mishaps. Learn how CRM can help to keep it updated at all times.

Darya Yafimava

Darya Yafimava

CRMC 2016: interview with Valerie Isakova, ScienceSoft’s head of sales and business development USA

CRM

CRMC 2016: interview with Valerie Isakova, ScienceSoft’s head of sales and business development USA

Key takeaways on customer experience management in retail from CRMC 2016, a major conference for marketers and retailers held on June 15-17 in Chicago, IL.

Denis Zhinko

Denis Zhinko

IT Architect and CRM Expert

When Your Customer Is Upset: How to Deal with Negative Feedback

CRM

When Your Customer Is Upset: How to Deal with Negative Feedback

Learn how to deal with poor customer satisfaction survey results, win customers’ loyalty back and improve customer experience in the long run.

Denis Zhinko

Denis Zhinko

IT Architect and CRM Expert

How to (Actually) Manage Customer Experience via CRM

CRM

How to (Actually) Manage Customer Experience via CRM

A professional perspective on customer experience management via CRM as a holistic platform, featuring the list of the must-have software functionality.

Denis Zhinko

Denis Zhinko

IT Architect and CRM Expert

A practical guide to CRM as a customer experience platform

CRM

A practical guide to CRM as a customer experience platform

A professional guide packed with pure practical tips on how to use a CRM beyond sales to manage and improve customer experience.