Blog

SharePoint on the treasure island, or 3 pillars of effective innovation management

As if it’s a real treasure island, innovation companies and their R&D departments strictly guard their most precious assets – valuable knowledge and human resources. Among numerous solutions offered to support innovations, SharePoint is the one that successfully combines knowledge management, collaboration and security mechanisms which form three pillars of innovation management.

3 Reasons why B2B companies should go for website-CRM integration

Discover how website CRM integration can help your B2B enterprise to understand your customers better and increase engagement via content personalization.

Using SharePoint for Your Workflow Management to Be in Full Sail

When email no longer satisfies your workflow management needs and specialized software causes even more difficulties, SharePoint comes up to help you raise your efficiency level.

Why caregivers need to marry EHR and healthcare CRM

We answer one of the sore questions of 2016 and explain how healthcare CRM can raise both patients’ quality of life and loyalty to your organization.

How to choose a CRM consultant?

It’s said and done – a CRM is coming to your organization. But now that you set out to find your CRM consultant, you are likely to face the challenge of bringing down all the cacophony of demands you have heard from your fellow stakeholders. Learn how to pick the right CRM consultant with these 5 unconventional criteria to apply if you want to get the CRM system everyone loves.

Data analytics: on the way to value-based care

Now that Meaningful Use transforms into the value-based care delivery model, providers face a major challenge of adapting to the changes in how care delivery is organized, measured and reimbursed. No gilding any pills here, it is the ‘Do or Die’ dilemma. Find out how the healthcare data analytics can solve this dilemma.

How to energize long cycle sales using CRM

We feed on our CRM maturity model and revisit the ideas behind its first 3 levels to come up with the approaches and must-have CRM elements to energize specifically long-cycle sales – the ones that take up to 3 years to occur. This is typical for selling highly technological solutions to public and private sector organizations in Defense, Aerospace, Transport, Oil & Gas, etc. So how can their vendors win it by using CRM tools?

How to increase B2B sales with a website

Many businesses underestimate the potential of online B2B sales, thinking of their websites as online brochures to showcase products or services. It comes as no surprise that these websites, often rigid and generic in response to visitors’ needs, tend to achieve little in lead generation. Behind this inefficiency there stands a dilemma: do you want to simply stay online and be grateful for small leads or do you want to win more, bigger customers, showing credibility, expertise and a personalized approach? If you set out to increase B2B sales with your website, read on for our practical advice on how to accomplish that.

CRM as your watchdog, or how to automate identification of lead nurturing problems

Almost three decades since the inception of CRM, and no one seems to question the importance of lead nurturing as part of customer relationship development. However, both marketers and sales reps still put lead nurturing software on trial, testing out its capabilities and giving it a fair share of professional skepticism. Now, with a little twist to this software functionality, we are going to show how to make automation the best friend of your marketing and sales department.

Perks of using medical website personalization

Few relations are more personal than those between patients and their doctors. Still, a lot of medical websites tend to fail to offer content personalization to strengthen and extend these bonds. Content personalization is a tool of influence that can deliver meaningful information such as geo-targeted clinic search and a ‘recently visited’ section with pages and services from visitors’ previous entries.