Ending the Gossip around ServiceNow Pricing: Cost Factors, Price Examples and More

Head of ITSM Department, ScienceSoft

6 min read

Editor’s note: In this blog post, Vladimir provides a general overview of the factors that influence ServiceNow prices as well as a number of ServiceNow cost examples. If you’d like to estimate ServiceNow prices or calculate ROI for your company’s specific ServiceNow implementation case, drop a line to our ServiceNow consultants.

In my ServiceNow practice, I often hear that ServiceNow is expensive. But how can you tell? There are at least two reasons not to know that for sure:

  1. ServiceNow does not publicly disclose the pricing of their products.
  2. Using the platform brings conceivable cost reductions and has a good ROI, so it’s difficult to say upfront whether the platform is going to cost that much in the long run.

Given all that, you can’t know how much ServiceNow will cost and then save your organization until you talk to either ServiceNow themselves or a ServiceNow partner like us – ScienceSoft. However, you can explore the ServiceNow pricing topic in a bit more detail first – and you will find all that detail below, fresh out of the oven (where ‘the oven’ means our hands-on experience providing ServiceNow services).

ServiceNow pricing

What factors in your ServiceNow total

You may find loads of gibberish about ServiceNow prices out there in the internet. Some sited cost examples are outdated (like the prices mentioning the no longer existent ServiceNow Express product) and some pricing-related hypotheses are straight up weird, for example, “$40,000 is a minimum” or “ServiceNow has a free trial period.” The truth is, none of the examples you’ll find are likely to be anywhere near your recurrent subscription fee because ServiceNow’s pricing model uses a complex matrix of factors where each factor weighs in to influence your grand total.

ServiceNow pricing factors

As you may already know, ServiceNow solutions can fit organizations from virtually any industry imaginable. Manufacturing, logistics, banking, IT, public services, healthcare, construction, retail and travel & hospitality are just some of the industries that our experts have touched upon while delivering ServiceNow services. And representatives of all those industries may have different approaches to software procurement as well as varying financial capabilities. That is why – as we at ScienceSoft are inclined to think – ServiceNow takes your industry into account when calculating your license prices.

And just like that, when we’re talking about two companies that come from the same industry and do not differ in any other cost factor mentioned below, their ServiceNow prices will differ if their offices are situated in different regions, say, in the US and in the Middle East.

It has long been thought that ServiceNow is only good for companies starting at the size of 500 employees. However, companies with an approximate size of 200-300 employees are starting to get interested in ServiceNow products as well, which we at ScienceSoft see as a growing trend among the ServiceNow implementation requests we get. I believe that the key to ServiceNow success in such cases is the right implementation scope that can be defined with ScienceSoft’s proprietary ServiceNow implementation model.

Your size being the first step in ServiceNow’s custom quote calculation, your number of licenses and your approximate annual revenue also weigh in to influence the total price.

How much is ServiceNow going to cost you?

Looking for license prices and ROI analysis to understand whether ServiceNow can be a good fit for your org? Drop us a line and we’ll find out!

Naturally, the price of your ServiceNow licenses also depends on the particular product you choose: IT Service Management, IT Operations Management, IT Business Management, Security Operations, Customer Service Management, HR Service Delivery, etc. Each product offers at least two packages where this general rule applies: the more functionality available, the bigger the price.

On top of that, your total price is affected by the number and type of licenses you’re going to need. For example, the ServiceNow licensing model for the ITSM product has three license types:

  • Requester – for the people who are going to receive services that you’re going to deliver using your ServiceNow solution. This can involve all the employees in your org, so this license type if free.
  • Approver – for any user who’s going to grant approvals within ServiceNow (average cost per user).
  • Fulfiller – for the specialists who are going to deliver services to your requesters (the expensive license type).

ScienceSoft’s examples of ServiceNow license and implementation costs

As you may see below, ServiceNow pricing may start at $30,000/year for the Standard ITSM package for a 200-employee company and at $55,000/year for the Professional one for the company with 15,000+ employees. However, given the complex ServiceNow cost structure, such sample cases can provide only a general idea of ServiceNow license costs. If you need to know your exact pricing, the only way to do it is to contact a ServiceNow consultant.

ServiceNow pricing examples

As to the costs of ServiceNow implementation, let’s look at one of our projects where we implemented ServiceNow ITSM Standard for a 50,000-employee confectionery manufacturer. They needed Incident, Request, Change, Configuration and Knowledge Management functionality. The company’s ITIL processes were adjusted to the specifics of their business, so OOTB ServiceNow required a lot of customization. The project lasted for 1.5 years and cost the company about $350,000. After testing the solution ‘in battle,’ the company named slashed IT support costs and increased employee productivity the most valuable outcomes of using ServiceNow.

Ask the right question: What is ServiceNow going to cost bring me?

As you see there’s no point in asking yourself how much ServiceNow costs – you won’t get an answer until you talk to a ServiceNow rep or a ServiceNow partner.

Anyhow, the right question to ask yourself is not about the cost of ServiceNow: you should be wondering whether a ServiceNow solution is worth investing your time and money. And according to our experience with ServiceNow implementation cases in large, mid-sized and even relativity small organizations, the effects of ServiceNow always prove worth the effort. If the implementation process is meticulously targeted at curing your org’s most alarming pains, ServiceNow cuts operational costs, streamlines business processes and boosts employee productivity in whatever department you choose to use it.

So, if you already start to think about calculating the ROI of implementing ServiceNow in your org, our team of ServiceNow implementation consultants is here to help you. Get to the hard facts about your ServiceNow future by asking our ServiceNow experts to analyze your specific business case, propose a relevant ServiceNow implementation scope and calculate the ROI of your entire ServiceNow initiative.

Estimate Your ServiceNow Price and ROI

To make sure ServiceNow is worth your time and money, let our experts estimate your ServiceNow prices and ROI!