Virtual Reality (VR) Showroom: A Tech Guide

Virtual Reality (VR) Showroom: A Tech Guide

With 34-year experience in software development and 27-year experience in 3D modeling, ScienceSoft offers comprehensive virtual reality development services.

Virtual Reality for Showrooms: The Essence

VR software for showrooms helps to increase sales, boost customer confidence in purchasing and reduce return rate by 60-80%, as well as improve customer experience and build brand loyalty.

Market Outline: Virtual Reality in Retail  

The virtual reality software in retail is expected to bring $5,4 billion by 2028, from $2 Million in 2021, at a CAGR of 13.82%. The driving force behind VR adoption in retail is the growing demand for personalized customer experience and the need for new ways of brand differentiation.

How a Virtual Showroom Works

Use cases

A virtual store

A virtual store

Stylish showrooms featuring selected items (e.g., from a new collection) to shop remotely in the VR environment.

Business type: B2C


Retail – clothing

Product-specific VR experience

Product-specific VR experience

Remote or at a physical store – for example, furnishing a virtual room with a brand’s products or checking how the appliances work in a virtual home.

Business type: B2C


Retail – home and decor

Retail – home appliances

Virtual test-driving

Virtual test-driving

Possibility to drive a car in varied terrains, with haptic feedback fully recreating real-life experience.

Business type: B2C


Retail – automobiles

Virtual house tour

Virtual house tour

Recorded or guided in real-time – potential buyers explore property replicated in VR (existing property or architectural rendering).

Business type: B2C, B2B


Real estate

Architecture and construction

Exterior and interior design

Virtual product presentation

Virtual product presentation

A presenter uses VR to show B2B leads how a particular product works and what benefits it brings, either remotely or at trade shows.

Business type: B2B




Technology products


The set of features is defined individually based on each use case. Some of the common features are:


Product discovery

  • Product metadata check-up: pop-up displays with a product’s info (price, sizes, characteristics, etc.).
  • Product customization: changing available product configurations (colors, patterns, tech specifications).

VR navigation tools

e.g., hotspot navigation: users can click or lock eyes on the labeled hotspots in the VR space to get teleported straight to them.

AI assistant

Helps navigate the simulation, gives personalized product recommendations based on what products a user interacts with.


Enabling a group of users to join the VR simulation at the same time and from different locations.

Customizable avatars (for the multiplayer mode)

Users can choose an avatar to identify each other in the simulation.

Integration with payment services

and/or social media.


VR content management system

Adding/removing products or their configurations and editing their metadata.

User analytics

Collecting user behavior statistics (e.g., defining most and least popular products/features among users).

Success story

Natuzzi, a global furniture brand from Italy, has augmented their physical stores with virtual showrooms where customers can decorate a place with Natuzzi’s products. This initiative contributes to a 30-50% store sales increase during the most active months.

Success story

For IFA 2020 trade show, LG launched an interactive virtual showroom highlighting the capabilities of their flexible OLED TV screens in different home-style zones. The showroom was available to consumers around the globe via web and mobile apps, thus broadening the audience that could engage with the brand in a new entertaining way.

Consider the Development of a Virtual Showroom?

ScienceSoft offers VR consulting and development services to create immersive virtual simulations with high performance.

3D modeling

VR engine

Cloud databases, warehouses and storage


Amazon Redshift

We use Amazon Redshift to build cost-effective data warehouses that easily handle complex queries and large amounts of data.

Find out more
Amazon DynamoDB

We use Amazon DynamoDB as a NoSQL database service for solutions that require low latency, high scalability and always available data.

Find out more


Azure Cosmos DB

We leverage Azure Cosmos DB to implement a multi-model, globally distributed, elastic NoSQL database on the cloud. Our team used Cosmos DB in a connected car solution for one of the world’s technology leaders.

Find out more
Azure SQL Database

Azure SQL Database is great for handling large volumes of data and varying database traffic: it easily scales up and down without any downtime or disruption to the applications. It also offers automatic backups and point-in-time recoveries to protect databases from accidental corruption or deletion.

Google Cloud Platform

Google Cloud Datastore

We use Google Cloud Datastore to set up a highly scalable and cost-effective solution for storing and managing NoSQL data structures. This database can be easily integrated with other Google Cloud services (BigQuery, Kubernetes, and many more).


In VR, the shape of 3D models is defined with a polygon mesh to enable their real-time rendering. As the rendering of highly polygonal models (with curves and complex textures, like many products in the VR showroom can have) is heavy on GPU, it slows down the simulation.

Check out the solution


Applying the level of details (LOD) technique to adjust the visual fidelity of 3D models based on the distance from a user’s view. When further away, their polygon mesh is simplified (e.g., the texture is less detailed), but as a user moves closer, it gets rendered at full scale. Such a difference won’t be noticed by a user but will optimize the rendering engine workload.


Cost Drivers of a Virtual Reality Showroom

Talking from ScienceSoft’s experience in VR projects, the cost of a virtual reality showroom will start at $150,000. The cost will vary depending on multiple factors:

Core cost drivers

  • Method of capturing real-life content for VR (3D CAD rendering, 360° photography, laser scanning).
  • Number of 3D models optimized for VR and software to render it.
  • Complexity of interactive scenarios.
  • The depth of VR testing.

Additional cost drivers

  • VR hardware.
  • Development of advanced modules and their integration with a VR app:
    • User analytics.
    • AI assistant.
    • VR Content Management System (CMS).

Operational costs

  • Cloud services (based on the volume of cloud resources demanded).

VR Showroom: Consulting and Development by ScienceSoft

ScienceSoft relies on 34-year experience in software development and 27-year experience in 3D modeling to deliver high-end virtual reality showrooms for various business sectors.

Virtual showroom: consulting

Our consultants:

  • Help create/finalize the VR showroom concept.
  • Choose the right tech stack.
  • Design a scalable architecture.
  • Define a VR development and management roadmap.
  • Estimate TCO and ROI of the VR system.
Request VR consulting

Virtual showroom: development

The service covers all the stages of VR system creation:

  • Business analysis and research.
  • Software architecture design.
  • UX and UI design.
  • 3D modeling.
  • VR development and testing.
  • Continuous support and evolution.
Request VR development

About ScienceSoft

ScienceSoft is a globally operating IT consulting and software development company established in 1989. Our experience in novel technology helps us develop efficient virtual reality solutions, including virtual showrooms for B2C and B2B needs.