Augmented Reality Dashboard for Vehicles: Features, Success Stories, Challenges, and Costs
With 25 years in 3D modeling and 15 years in implementing AR experiences, ScienceSoft provides professional augmented reality development and consulting services.
The market of AR for auto dashboards
The market of AR-powered head-up displays (HUD) is projected to reach over $3 billion by 2025, exhibiting a CAGR of 31.3%. The key reasons behind the shooting popularity of AR technology in the automotive industry are the growing awareness of driving safety and the demand for enhanced driver experience.
How augmented reality dashboards work
Functionality of AR dashboards heavily relies on the integration of AR with the advanced driver-assistance system (ADAS) software that automatically collects sensor and camera data and tracks geolocation data during vehicle operation. AR dashboard software receives and analyzes this data, transforms it into pre-set visuals, and uses complex algorithms to place these visuals as an additional layer on a display of an output device. The output devices that AR software can run on include HUD, a navigation device, and a smartphone/tablet.
Display of dashboard with basic driving parameters to put them in the driver’s field of view.
Virtual ‘erasure’ of a trailer or a bulky part of a vehicle (view from a camera is superimposed over the view from the driver’s seat and shown on a HUD) to simplify maneuvering.
Augmentation of the real view in a HUD or the animated image on a navigation device screen with colored arrows and lines to facilitate map reading.
Visual highlighting of available parking lot spots, ensuring adherence to parking guidelines.
Alerts and notifications
Display of pictograms conveying important information (road signs, human or animal presence on the road, worsening road or weather conditions, vehicle damage, etc.) to increase situational awareness.
Consumer vehicle driving
Regular driving made more secure, informed, and entertaining.
Smarter and more intuitive navigation for more productive delivery schedules.
Safe operation of long-distance trucks and cargo vans.
Operation of complex specialized vehicles
Facilitated operation of construction machines and other specialized vehicles.
Mercedes Benz introduced AR navigation in its 2020’ GLE450. The built-in dashboard display shows live feed of the front camera and runs AR software that augments the real view with a layer of intuitive navigation visuals. Once 450 model with built-in AR navigation joined the GLE class, the class sales increased drastically: 2021 Q1 sales reached 1/3 of the average number of GLEs that were sold in the US yearly during 2018-2020.
Land Rover has been using AR tech to make the hoods of its SUVs virtually transparent since 2014. The manufacturer uses multiple cameras in the front grille to continuously capture the view right ahead of and under the car, while its AR software superimposes the cameras’ live feed over the view in the vehicle’s HUD. The possibility to always see the terrain and the position of the front wheels allows drivers to maneuver safely in any conditions.
AR content has to be accurately and dynamically aligned with the rapidly changing environment.
Check out the solution
Today’s advanced image recognition, environmental understanding, and motion tracking algorithms make sure that AR dashboard software will position AR content with high precision. However, the speed of the augmentation execution depends on the graphic processing power of the device software runs on. To achieve minimum delays in alignment of visuals and provide smooth, dynamic augmentation, it’s important to calculate graphics processing power necessary for a chosen set of features before targeting a specific device.
To provide a cost estimation of an AR dashboard software development, ScienceSoft reviews the following cost factors:
General cost factors
- Number and complexity of AR features.
- Number and complexity of image recognition algorithms.
- Number and types of targeted devices/platforms.
- Integrations with:
- Sensor and camera hardware.
- Navigation software.
- Dashboard-specific UX/UI design.
- 3D model design.
AR dashboards: consulting and development by ScienceSoft
With 14 years in the automotive industry and 15 years in augmented reality development, ScienceSoft is ready to provide both consulting and development services for your AR dashboard project.
AR dashboard consulting
- AR dashboard app concept finalization.
- Assistance with target device choice.
- AR dashboard app architecture design.
- Planning of integrations with sensor/camera hardware or ADAS/navigation software.
- AR dashboard technology stack definition.
AR dashboard development
- Target device power calculation.
- Device-specific UX and UI design.
- AR dashboard app development and QA.
- 3D model design.
- Integrations with sensor/camera hardware or ADAS/navigation software.
- Continuous support and evolution.
ScienceSoft is a global IT consultancy and software development company established in 1989 and headquartered in McKinney, TX. We develop AR software for vehicle dashboards to make vehicle operation safer and easier. Being ISO 9001 and ISO 27001-certified, we guarantee professional quality and data security management.