Augmented Reality Dashboard for Vehicles: Features, Success Stories, Challenges, and Costs

Augmented Reality Car Dashboards - ScienceSoft

With 27 years in 3D modeling and 17 years in implementing AR experiences, ScienceSoft provides professional augmented reality development and consulting services.

AR for Auto Dashboards: The Essence

AR software for vehicle dashboards is aimed at increasing driver safety, accelerating operation training time, as well as improving driver experience, thus increasing vehicles sales by 25-45%.

The Market of AR for Auto Dashboards

The market of AR-powered head-up displays (HUD) is projected to reach over $3 billion by 2025, exhibiting a CAGR of 31.3%. The key reasons behind the shooting popularity of AR technology in the automotive industry are the growing awareness of driving safety and the demand for enhanced driver experience.

How Augmented Reality Dashboards Work

AR dashboard solution architecture

Functionality of AR dashboards heavily relies on the integration of AR with the advanced driver-assistance system (ADAS) software that automatically collects sensor and camera data and tracks geolocation data during vehicle operation. AR dashboard software receives and analyzes this data, transforms it into pre-set visuals, and uses complex algorithms to place these visuals as an additional layer on a display of an output device. The output devices that AR software can run on include HUD, a navigation device, and a smartphone/tablet.AR dashboard solution architecture - ScienceSoft

Vehicle statistics

Display of dashboard with basic driving parameters to put them in the driver’s field of view.

Unobstructed view

Virtual ‘erasure’ of a trailer or a bulky part of a vehicle (view from a camera is superimposed over the view from the driver’s seat and shown on a HUD) to simplify maneuvering.

Simplified navigation

Augmentation of the real view in a HUD or the animated image on a navigation device screen with colored arrows and lines to facilitate map reading.

Parking guiding

Visual highlighting of available parking lot spots, ensuring adherence to parking guidelines.

Alerts and notifications

Display of pictograms conveying important information (road signs, human or animal presence on the road, worsening road or weather conditions, vehicle damage, etc.) to increase situational awareness.

Consumer vehicle driving

Regular driving made more secure, informed, and entertaining.

Delivery services

Smarter and more intuitive navigation for more productive delivery schedules.

Haul trucks

Safe operation of long-distance trucks and cargo vans.

Operation of complex specialized vehicles

Facilitated operation of construction machines and other specialized vehicles.

Want to Hit the Market with Your AR Dashboard Solution?

Leverage ScienceSoft’s skills to design and develop robust AR dashboard software that will impress drivers with its ease of use and effectiveness.

3D modeling

AR application

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Mercedes Benz introduced AR navigation in its 2020’ GLE450. The built-in dashboard display shows live feed of the front camera and runs AR software that augments the real view with a layer of intuitive navigation visuals. Once 450 model with built-in AR navigation joined the GLE class, the class sales increased drastically: 2021 Q1 sales reached 1/3 of the average number of GLEs that were sold in the US yearly during 2018-2020.

Land Rover has been using AR tech to make the hoods of its SUVs virtually transparent since 2014. The manufacturer uses multiple cameras in the front grille to continuously capture the view right ahead of and under the car, while its AR software superimposes the cameras’ live feed over the view in the vehicle’s HUD. The possibility to always see the terrain and the position of the front wheels allows drivers to maneuver safely in any conditions.


AR content has to be accurately and dynamically aligned with the rapidly changing environment.

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Today’s advanced image recognition, environmental understanding, and motion tracking algorithms make sure that AR dashboard software will position AR content with high precision. However, the speed of the augmentation execution depends on the graphic processing power of the device software runs on. To achieve minimum delays in alignment of visuals and provide smooth, dynamic augmentation, it’s important to calculate graphics processing power necessary for a chosen set of features before targeting a specific device.


Costs of Implementing an AR Dashboard Solution

According to ScienceSoft's experience, the cost of an AR dashboard solution starts at $25-40K and depends on the following cost factors.

General cost factors

  • Number and complexity of AR features.
  • Number and complexity of image recognition algorithms.
  • Number and types of targeted devices/platforms.
  • Integrations with:
    • Sensor and camera hardware.
    • ADAS.
    • Navigation software.

Additional costs

  • Dashboard-specific UX/UI design.
  • 3D model design.

AR Dashboards:Consulting and Development by ScienceSoft

With 15 years in the automotive industry and 17 years in augmented reality development, ScienceSoft is ready to provide both consulting and development services for your AR dashboard project.

AR dashboard consulting

  • AR dashboard app concept finalization.
  • Assistance with target device choice.
  • AR dashboard app architecture design.
  • Planning of integrations with sensor/camera hardware or ADAS/navigation software.
  • AR dashboard technology stack definition.
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AR dashboard development

  • Target device power calculation.
  • Device-specific UX and UI design.
  • AR dashboard app development and QA.
  • 3D model design.
  • Integrations with sensor/camera hardware or ADAS/navigation software.
  • Continuous support and evolution.
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About ScienceSoft

ScienceSoft is a global IT consultancy and software development company established in 1989 and headquartered in McKinney, TX. We develop AR software for vehicle dashboards to make vehicle operation safer and easier. Being ISO 9001 and ISO 27001-certified, we guarantee professional quality and data security management. If you're interested in developing AR dashboard software for vehicles, don't hesitate to contact our team.