Custom Content Management System: Key Features, Benefits, Development Aspects

Custom CMS - ScienceSoft

With 10-year experience in delivering content management systems (CMS), ScienceSoft provides consultancy on custom and platform-based CMS.

What Is a Custom CMS?

A custom CMS is a tailored solution for creating, storing, and publishing digital content.

Custom content management system may include:

  • Document management,
  • Records management (documents for legal purposes),
  • Digital asset management (audio, video, graphic content),
  • Web content management.

Custom Content Management Systems vs. WordPress

Custom CMS




Ease of use



Creation and storage

  • Content authoring tools (e.g., WYSIWYG editor).
  • Built-in customizable templates.
  • Content hierarchy taxonomy.
  • Indexing and search.
  • Integrated file managers.


  • Content governance.
  • Reporting and analytics.
  • Integrated help desk.

Distribution and publishing

  • Built-in SEO tools.
  • SEO-friendly URLs.
  • Content review and approval workflows, including complex workflows (e.g., non-linear, multistep).
  • Content personalization.
  • Multisite and multilanguage support.
  • Accessibility on mobile devices.

Security and compliance

  • Access control.
  • Role-based permissions.
  • Versioning.
  • Audit trail.
  • Content retention and deletion policies.
  • Regulatory compliance (e.g., GLBA, SOX, HIPAA).

Examples of Key Custom CMS Functionality

Streamline creating content for your intranet, portal or website due to an intuitive content editor

Accelerate content creation due to customizable templates

Facilitate content search due to CMS search filtering capabilities

Get full visibility into content management in your company

Optimize your website using built-in SEO tools to drive more conversions

Accelerate content publishing due to automated approval workflows

Enable content personalization based on user roles, locations, and more

Easily track changes in content due to CMS versioning capabilities

Benefits of Custom Content Management Systems

Intuitive interface and smooth user experience.

Effective SEO due to high website speed

Unlimited customization capabilities

Advanced data security

Professional CMS support

Tired of Fragmented Content Management?

ScienceSoft’s consultants will help you build a robust CMS for simplified creation, sharing and publishing of diverse digital content as well as its structured and secure storage.

Custom CMS + CRM

to facilitate converting prospects into customers by the regular distribution of personalized content.

Custom CMS + ERP

to ensure secure storage and consistency of your company’s digital content involved in financial, sales, supply chain management, HR, and other business processes.

Custom CMS + an ecommerce solution

to easily create and publish content about your products, structurally organize and make it easily searchable on your site. For example, for one of ScienceSoft’s customers, our team integrated CMS with the ecommerce application to facilitate website page creation and editing for non-technical users. As a result, the customer’s marketing team just needed to fill CMS widgets with relevant text, images and links.

to simplify creating various types of marketing content to streamline marketing campaigns across email, website, social channels, and more.

Custom CMS + social networks

to promote corporate content like news, events, publications, and more by direct publishing on social media.

Success Factors of Custom CMS

Among key factors determining the efficiency of custom content management system are:

Well-structured and intuitive content organization

that helps reduce time for content search and accelerate content-related business processes.

Diverse built-in and customizable content templates

that ensure high content reuse, which helps reduce writing time and translation costs and provides content consistency across your organization.

A high level of automation

enables creating, editing, approving and publishing content faster and with less effort.

The average cost of custom CMS solutions ranges from $150,000 to $400,000 for the overall services package, including custom CMS design, development of custom features, configuration, and other related services.

For midsize businesses and enterprises, custom CMS implementation shows the following economic impact:

  • 0.4 – 1.2 years payback period
  • 230 – 400% average annual ROI

Depending on the functionality, custom CMS development can take from 2-3 months (core functionality) to 4-6 months (a CMS with an innovative component).

Key financial outcomes of custom content management system:

  • Accelerated content-related business processes.
  • Higher business productivity of employees using content extensively (e.g., lawyers).
  • Reduced costs for:
    • Content development and publishing.
    • Translation.
    • Website maintenance.
    • Compliance.

When You Should Consider Custom CMS Solutions

We recommend you to choose custom CMS development if you want:

  • Your CMS to be in line with your lead generation campaigns and content goals and easily adapt to changes.
  • Have unique content creation and delivery needs (e.g., a complex non-linear publishing workflow).
  • Intuitive UI that reduces the time of user training and facilitates content management even for non-technical users. For example, in our CMS project for a Norwegian software company, the core requirement was intuitive UI. So, ScienceSoft’s team built a user-friendly custom content management product that allowed users to easily manage dozens of websites simultaneously. What’s more, no reloading was needed to navigate between documents and applications.
  • Full control over your CMS to make updates and modifications (e.g., a new page or a section, branding).
  • Bulletproof data protection and minimal risks of hacker attacks.

Custom vs. Open-Source CMS: Detailed Comparison

Custom CMS

Open-source CMS

Implementation costs

Time to launch

Developer network


Ease of use


Additional functionality

Scalability and flexibility

Website speed



Custom CMS Development with ScienceSoft

ScienceSoft’s experience in CMS consulting and development as well as custom software development allows us to bring full-fledged content management system to our customers. Our CMS services offering includes:

Custom CMS consulting

  • Analyzing content management needs.
  • Eliciting technical requirements based on the needs.
  • Conducting a feasibility study and CMS ROI assessment.
  • Selecting relevant technologies and tools.
  • Advising on useful integrations.
  • Drawing a project plan.
  • Designing user-friendly and intuitive UX/UI.

Custom CMS development

  • Analysis of content management needs.
  • Custom CMS design.
  • End-to-end CMS development and deployment.
  • Data migration.
  • Integration with required systems (CRM, ERP, etc.).
  • Quality assurance.
  • User adoption and training.
  • Post-implementation support.

About ScienceSoft

ScienceSoft is a global IT consulting and IT service company headquartered in McKinney, TX, US. We advise our customers on custom and platform-based CMS implementation and offer all-round related services from business analysis to post-implementation support. If you need assistance or advice on implementing custom CMS, you are welcome to reach out to our experts.