The end Customer is a multinational manufacturer of luxury vehicles with an annual revenue exceeding €50 billion.
To get access to the manufacturer’s post-sales customer services (e.g. dynamic route guidance, a stolen vehicle locator, etc.), vehicle owners had to sign up with 3 separate websites. With multiple forms to fill in, the user registration procedure took about 20 steps, or 2+ hours in time. Therefore, many customers failed to complete registration of their new vehicles in the manufacturer's system, which led to decreasing customer satisfaction, gaps in customer information, and losses in revenue due to unclaimed paid services. To fix this, the manufacturer needed a solution to speed up the signup process.