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Revamp and 10-Year Support for Advertising Software Powered by AR and Machine Learning

Revamp and 10-Year Support for Advertising Software Powered by AR and Machine Learning

Marketing & Advertisement, Software products
C/C++, AR


The Customer is a large European company that specializes in development and commercialization of AR advertising software. Using computer vision and AR algorithms, the Customer’s products allow to overlay live sport TV broadcasts with advertising content. The ads are automatically tailored to the audience depending on the location.


The performance of the existing AR and machine learning algorithms in the Customer’s software often resulted in visual noise and caused critical errors during video rendering or virtual ad placement. Striving to achieve higher reliability of their products, the Customer reached out to ScienceSoft, a provider of custom software development services.


ScienceSoft’s team helped to completely revamp the core technology driving the Customer’s products. Thanks to our developers’ skills in AR development and machine learning, the Customer’s software now provides frictionless performance while guaranteeing realistic occlusion and high precision of virtual ad placement. Moreover, ScienceSoft’s experience in robust real-time computer graphics/rendering and hardware integrations helped to increase stability of live media playback and widen the range of devices (digital screens and displays), compatible with the Customer’s products.


With their core technology redesigned and enhanced, the market impact of the Customer’s products increased drastically. Impressed with ScienceSoft’s skills, the Customer requested our continuous maintenance and evolution services. The cooperation has lasted for 11 years so far and is still ongoing.

Technologies and Tools

C++, Microsoft Visual Studio 2005, OpenCV

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