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Computer Vision Solution for In-Store Customer and Employee Behavior Analysis

Computer Vision Solution for In-Store Customer and Employee Behavior Analysis

Retail, Software products
C/C++, AI, Computer vision


The Customer is a recognized authority in the production of collaborative category management and store mapping solutions.


The customer wanted to develop a solution enabling a retailer or distributor to analyze consumers’ behavioral patterns, more effectively plan merchandizing activities, estimate work of sales personnel, thus resulting in sales and profit increases.


A custom software development company with 32 years in IT and 8 years in image analysis, ScienceSoft created an innovative computer vision solution for the retail industry consisting of the following components:

  • A set of camera software (image capturing, camera setup and calibration, camera status monitoring);
  • People tracking module (tracking of store staff and customers, using fish-eye cameras);
  • Shelf tracking module (tracking of hand movements);
  • Fridge tracking module (tracking of hand movement, when interacting with glass-door fridge);
  • SilverLight portal (access point for all gathered data and analytics).retail-big-1


ScienceSoft’s team successfully solved the challenging task and promptly delivered the custom image analysis solution that can gather a large amount of merchandising information to perform:

  • Analysis of store’s staff activities and intercommunication with customers;
  • Tracking of the customers’ movements and activities, including counting customers in specific areas;
  • Queue analysis (average number of customers in line, average waiting time, leave count, etc.);
  • Hand movement tracking (detection of most popular shelves, products, places);
  • Merchandising data collection and analysis.

Technologies and Tools

Intel Parallel Studio, Intel C++ Compiler Professional, OpenCV, Integrated Performance Primitives, NVIDIA CUDA.

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