B2B CRM Consulting and Customization for National Public Transport Agency

Customer

The end Customer is a non-commercial EU government agency that provides and regulates nation-wide public transportation services through contracting, sub-contracting and licensing of commercial vendors (bus, rail, taxi). This authoritative body is also responsible for consolidating the national public transport network, integrating the ticketing system, and collecting statistical data, among other statutory and non-statutory functions.

Challenge

As part of a larger strategic project to integrate the entire national transportation system and convert the portfolio of its web services into a comprehensive source of public transport information, the Customer was looking for a Microsoft Dynamics CRM consultant to introduce a customized B2B CRM system that would automate its sales management functions.

To support the Customer’s team, ScienceSoft joined the project as a Microsoft Silver Certified Partner that has been successfully working with Microsoft Dynamics CRM since 2008.

Solution

ScienceSoft’s project team of a CRM consultant and several .NET developers contributed with all-round consulting and customizing of Microsoft Dynamics CRM according to the organization’s precise requirements.

The solution was designed to accommodate the ever-growing customer base of the agency’s partners, sub-contractors and licensees and enabled the following specific functions:

• Sales automation
• Integration with the enterprise traffic control system
• Workflow notifications to the system users
• Email marketing
• Data export from Microsoft Excel
• Advanced analytics and reporting

Results

The new business-to-business CRM solution helped the nation’s major authoritative body responsible for public transportation to fully automate its sales force tasks and processes.

Overall, our CRM consulting services helped to enhance the agency’s customer base management and acquisition capabilities, increase productivity by eliminating time-consuming manual routine, and optimize interaction with its base of commercial transport operators.

Technologies and Tools

HTML5, CSS, JavaScript, .NET (C#), Microsoft Dynamics CRM 2011