Ecommerce Consulting Services for Enhanced Efficiency of Your Solution

Ecommerce consulting services - ScienceSoft

Since 2003, we have looked into diverse business needs of online retailers and learned to develop optimal ecommerce solutions, have worked with different ecommerce platforms and fulfilled projects for medium-to-large companies all over the world. In our portfolio, there are ecommerce solutions with vast numbers of SKUs (10,000 – 100,000) and implementation budgets over $1,500,000. The work we have done allows us to provide experience-based consulting services.  

How We Can Be Helpful

With our ecommerce consulting services, we aim to help online retailers transform their business processes digitally. Let’s delve into details.

Launching an ecommerce business

Launching an ecommerce business

The way you envisage the roadmap of your ecommerce business is the start from where we analyze your business requirements and work out an ecommerce solution to meet them in an effective and budget-friendly way. With an ecommerce platform being the center of the solution, we review the feature sets of available options in the context of your specific business. It is your business tasks, needs, and limitations that guide us along the way of choosing a platform with optimal out-of-the-box functionality. Then we analyze what customizations will be helpful and how to organize your business processes in the most effective way.

Transforming an ecommerce business

Transforming an ecommerce business

Seeing clearly where your business is now can be critical for setting the right direction to its further development. In this regard, we give special attention to ecommerce software you use to understand whether you have the technical capacity to implement your ideas. If it doesn’t meet your business needs, you may either lack the functionality or pay for excessive features that are left unused. We consult you on migrating to an ecommerce platform more suitable for your company. Having provided this reliable basis, we keep on transforming your business processes and shaping an ecommerce solution in line with your business specifics and needs.

Managing ecommerce web development

Managing ecommerce web development

We can become your partner to implement your ideas technically. We consult you on the factors that are crucial to successful ecommerce web development, e.g., design, navigation, usability, responsiveness, and more. Along with consulting, our team can help with the implementation stage.

Designing an ecommerce marketing solution

Designing an ecommerce marketing solution

Retailers need to engage customer segmentation, communication personalization, and marketing automation to make their marketing efforts effective and repaying. As a rule, this calls for implementing marketing software. We can analyze your marketing needs and help you decide whether you need a ready-made or custom marketing solution.

Designing an ecommerce analytical solution

Designing an ecommerce analytical solution

By collecting and processing customer and web information, you can make smart decisions concerning product assortment, website improvements, customer communication, marketing campaigns, and more. We rely on our expertise in both data analytics and ecommerce to help you effectively gather the data and turn it into useful insights.

Designing an ecommerce ecosystem

Designing an ecommerce ecosystem

We develop solutions for ecommerce businesses aiming for enhanced functionality in marketing, customer relationship management, product information management, resource planning or other aspects. By complementing your ecommerce platform with third-party systems (e.g., PIM, CMS or CRM systems), we can help you create a complex ecosystem with all the systems effectively integrated and working in sync. On our part, we assist in solving the most important challenges – what systems you need and how to interconnect them effectively taking into account the way data flows will move across them.

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Challenges We Can Solve

We have outlined here the scope of possible ecommerce challenges. But if the list doesn’t contain the exact one you face, feel free to contact us and define the problem – our experience derived from diverse ecommerce projects will be useful anyway.

Poor performance of an ecommerce solution

Poor performance of an ecommerce solution

Performance issues on an ecommerce website may have negative impact on the customer experience and bring conversion rates down. In the worst-case scenario, they may lead to a web store crash. If you have noticed your solution malfunctioning, our team is here to help. We get to the root of the problem and guide you on how to solve it fast and with minimal interruption to daily web store operations. We deal with third-party extension conflicts, speed issues, slow data flow between integrated solutions in an ecommerce ecosystem, issues with processing large amounts of data, and more.

Online store security issues

Online store security issues

Ecommerce companies are responsible for the security of customer personal and payment data they process. So, it’s viable to establish a regular practice of checking the security of your solution. We can help you deal with this purely technical aspect of your business effectively.

Poor product management

Poor product management

Product managers deal with thousands of items every day, so it’s challenging to keep it organized. Besides, if pieces of product information are stored throughout the company systems, data conflicts may occur.
We can help you manage your product information effectively. In our ecommerce consulting experience, we have successfully integrated PIM systems in ecommerce businesses and achieved a consistent approach to product information management with that. We can assist you in choosing a PIM solution, planning its customization, and monitoring its integration with an ecommerce platform.

Ineffective customer communication

Ineffective customer communication

Customers expect the information an ecommerce company shares with them to be relevant and tailored to their interests. Otherwise, they don’t get engaged in the communication, which explains low ROI for impersonalized marketing campaigns.

Here, we emphasize the importance of modern technologies that make personalized customer communication possible for ecommerce companies. We start with analyzing the current infrastructure of your business (what systems you use to collect customer data) and your customer relationship management capabilities. From there, we work out an optimal way to centralize the data from the available sources (personal details, purchases, browsing history to name a few). We guide you through CRM systems available on the market and explain how to choose a suitable one and fit it into your business smoothly. We can also create a customer analytics solution that is essential for targeting and personalization.

Poor content management

Poor content management

Content management potential of ecommerce platforms often becomes an area of special concern for online retailers. You may want to diversify the content in your web store (for example, with a blog) but don’t have a technical possibility for that.

We know how to overcome this challenge. You will manage the content in your web store effectively and deliver a unique experience to your customers after we analyze your concerns and ideas and offer an actionable solution. Thus, possible options for running a blog can be integrating a CMS system with an ecommerce platform, installing a plugin or taking the blog “outside” the store on an online publishing platform (like Medium). An optimal solution may depend on an SEO strategy as well as on your industry, target audience or size of your online store.

Low organic traffic

Low organic traffic

If your web store ranks low in Google, it stays invisible for potential new customers. We see organic search as one of the key sources of traffic for ecommerce businesses, and we can share with you our tactics intended to win top search position in Google for your store. SEO optimization and efficient content management will be the two keys to success in this task.

Low conversions

Low conversions

Achieving a larger number of visitors is the first step towards your high revenue. As your ecommerce consultants, we aim at improving customer experience in your web store so that visitors come and convert effectively into customers. We start by collecting analytical insights to detect where visitors abandon the website. After that, we outline an improvement roadmap that may include:

  • Smart merchandizing.
  • Improving navigation and setting advanced search.
  • Personalizing content.
  • Working on product descriptions.
  • Optimizing images.
  • Improving customer service.

High checkout abandonment rates

High checkout abandonment rates

If the website analytics shows a high percentage of your visitors leaving at the checkout, it’s time to take measures. We aim to reduce hesitations of your visitors and make the checkout process as fast and convenient as possible. Here is what we can do for that:

  • Optimize the number of checkout steps.
  • Offer a guest checkout option.
  • Add payment methods and shipping options.
  • Experiment with shopping cart promotions.

Poor customer service

Poor customer service

Your potential customers may give up the shopping process in a click if they can’t find a way to contact the support team or have to wait for a response for too long. Our consulting support for customer service optimization embraces 3 steps:

  • Adding more customer service channels. These can be request forms, a live chat, social media, email communication, and more.
  • Ensuring quick responses. Integrating dedicated customer support tools allows automating the work of your support team – they track all customer requests from one place and react promptly.
  • Offering customers a self-service option. Implementing an FAQ section and adding the most general and frequent customer issues in there, you win in two ways – save customers’ time and reduce your support load.

How We Can Cooperate

Whether you need an expert consultant to support you throughout the development and launch of your ecommerce business or you have a problem area that thwarts your progress, we can offer a suitable cooperation model. 

Short-term consulting

This cooperation model makes sense for retailers who need expert advice in a particular area. We can help with technical consulting concerning a defined business problem or the optimization of a certain aspect of an ecommerce solution.  

Long-term consulting

If you are planning to launch an ecommerce business with multiple issues to address or transform your current business processes with the reformation of your ecommerce solution required, then long-term cooperation will be beneficial. We offer consulting support for both concept development and its further deployment. 

Working Towards Your Ecommerce Success

Whether you are thinking to launch an online store or your current project doesn’t go as smoothly as you planned, our ecommerce consulting expertise can be helpful. Don’t hesitate to drop us a line and start a conversation!

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