Ecommerce Blog

Welcome to our ecommerce blog!

As ecommerce practitioners, we talk about enterprise-level ecommerce with focus on technology and online marketing. We guide business owners, CIOs, marketing and IT managers on how to ensure the security of their ecommerce website, give fresh marketing ideas, unveil conversion boosters, explain how to improve UX and UI design and more.

We keep on sharing new ideas, so feel free to bookmark our page to stay tuned for updates!

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

We’ll be back – how to survive Magento maintenance mode with minimum losses for businesses

Combining technical and business aspects in our article, we not only teach merchants how to enable and disable Magento 2 maintenance mode, but also explain how they can improve customer experience during maintenance.

May 30, 2018

Anastasia Yaskevich

Web and Mobile Researcher, ScienceSoft

Mobile Apps

Ecommerce

Mobile Commerce App: 5 Features That Will Step Up Your Retail Business

We show how mobile store apps can increase customer satisfaction and improve retail shop businesses.

May 14, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

7 ways to recapture customers who have abandoned their shopping cart

We explain various ways to reduce the number of customers leaving their online shopping carts. The points made throughout are valuable suggestions to any business looking to improve their sales.

Apr 28, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

Five minutes to read and five steps to take – a guide to an effective Magento blog

Anticipated benefits, ideas, options and results. We walk you through key steps to launch a blog in a Magento-based store and take your ecommerce business to a new level.

Apr 23, 2018

Valentin Radu

Ecommerce

How cohort analysis and behavioral segmentation will increase your Magento store revenue

Cohort analysis and behavior segmentation can drastically increase conversion rates. Learn how to implement them in your Magento store and how to discover some of the most important customer groups.

Apr 20, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Salesforce

Ecommerce

Magento plus Salesforce equals top-notch customer management for ecommerce

Let’s look deeper in Salesforce and explore what solutions and integration options it offers to Magento-based ecommerce businesses.

Apr 19, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

What Magento misses to excel in email marketing

The absolute majority of Magento store owners choose third-party services for email marketing campaigns. Let’s find out why Magento out-of-the-box functionality doesn’t meet their needs.

Feb 19, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

Magento theme development – does your business need it right now?

Each ecommerce project has a starting budget. We explain how to choose a website theme and meet the budgetary line. It turns out that Magento theme development is not the only option to create an appealing web store. Though, it is definitely the best one.

Feb 14, 2018

Tanya Yablonskaya

Ecommerce Industry Analyst, ScienceSoft

Ecommerce

Magento Checkout Process: How to Convert More

We guide ecommerce players through Magento checkout options. Don’t hurry to pack your web store with plugins – the functionality is rich out of the box!

Feb 9, 2018

Igor Goltsov

Ecommerce

Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

Our overview of micro-influencer marketing explains why ecommerce companies embrace this emerging trend and what pitfalls they can encounter.

Jan 16, 2018

Max Krukovsky

Head of Magento Development and Consulting, ScienceSoft

Ecommerce

Magento 1 to Magento 2 migration guide: when benefits justify the effort

Our overview of Magento 2 migration explains the process: what pitfalls one can face and what advantages ecommerce businesses can get as a result.

Dec 19, 2017

Igor Goltsov

Ecommerce

Don’t let these Magento issues undermine your online business

There are critical Magento 2 issues that can cost you a fortune if not addressed in time. This article is going to forewarn and forearm you against them.

Dec 11, 2017