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Virtual Webstore Simulating Real-Life Showroom Experience

Virtual Webstore Simulating Real-Life Showroom Experience



Our Customer is a large retailer in Saudi Arabia. The company has 10+ showrooms across the country and an online store. Acting under the NDA, we don’t disclose the Customer’s product domain.


The Customer had an ingenious idea to create a virtual store that would be a digital twin of one of their showrooms. Shoppers would be able to move around the space, zoom in on the products and start a chat with sales assistants if they want to elicit details. This way, the Customer wanted to achieve close to real shopping experience for clients who don’t want to leave the comfort of their homes or don’t have a showroom in their city.

The Customer was looking for a development team experienced in designing virtual stores and well-versed in Adobe Commerce. They found ScienceSoft meeting both requirements.


Virtual store design

For a virtual store, ScienceSoft offered to use Pannellum, an open-source panorama viewer. We provided the Customer’s team with detailed requirements on how to take product and showroom photos. When we received a full set of photos, we designed the showroom’s panorama views and uploaded product photos.

As the Customer wanted to assist their clients in the product choice just as they do in real life, we implemented a live chat with sales assistants.

At that stage, the virtual store could only be used for product discovery. To complete a buying life cycle, we integrated a virtual store with the Customer’s regular web store. Shoppers would take a tour across a virtual store and when ready to buy, they would be redirected to a standard checkout procedure.

Adobe Commerce works

Our cooperation with the Customer didn’t stop when the virtual store was ready. The Customer came up with a number of tasks for their Adobe Commerce-based web store and asked our team to:

  • Upgrade the store to Adobe Commerce 2.4.
  • Install a commercial theme and customize it to Arabic realities (colors, language).
  • Change from the default login via email to login via a mobile phone.
  • Install a shipping extension and adjust it to the delivery area the Customer serves (by setting up permitted zip codes).


In a virtual store, ScienceSoft created a unique shopping experience when visitors behave almost like in a real showroom – move, view products, chat with consultants. This can become a distinct competitive advantage for the Customer and help them engage and convert more online clients.

Also, ScienceSoft took care of emerging tasks for the Customer’s Adobe Commerce-based webstore.

Technologies and Tools

Adobe Commerce Enterprise 2.4, Pannellum, Intercom

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