Lead Generation Specialist

We are looking for a Lead Generation Specialist. The main goal of this role is to design and optimize a predictable, scalable lead generation process - primarily through LinkedIn and other B2B channels - to deliver high-quality leads that can be effectively converted by the sales team into business opportunities. This position requires a combination of analytical thinking, creativity, and hands-on experience in outreach automation, audience segmentation, and campaign optimization.

Requirements:

• Around 1 year of experience in B2B lead generation or outbound marketing (entry-level candidates are also welcome)
• Practical experience with LinkedIn Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, GetSales)
• Solid understanding of B2B sales funnels and lead qualification processes
• Strong communication and English writing skills (Upper-Intermediate level or higher)
• Excellent analytical skills and attention to detail
• Ability to manage multiple campaigns simultaneously and meet deadlines

Responsibilities:

• Develop and execute LinkedIn outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors)
• Identify and segment target audiences based on ICPs and buyer personas
• Optimize LinkedIn profiles and company pages to increase engagement and conversion rates
• Create, test, and refine outreach message sequences and follow-ups
• Manage and maintain CRM data accuracy (MiniCRM via Google Sheets)
• Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports
• Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop

Nice to Have:

• Experience with CRM systems (HubSpot, Zoho, Salesforce)
• Familiarity with data enrichment tools (Apollo.io, Lusha, Clay, Phantombuster)
• Basic knowledge of email marketing or cold email campaigns
• Understanding of paid promotions on LinkedIn or other social platforms
• Interest in AI-driven automation and data-driven marketing

We guarantee

• High salary.
• Professional training and obtaining certificates at the company's expense.
• Paid vacation.
• Medical insurance and 100% payment for sick leave.
• Corporate classes in English, German, and Polish languages.
• A variety of corporate events.
• The possibility of remote work from any location.

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