crm for healthcare

BRINGING THE FOCUS ON PERSONAL RELATIONSHIPS IN HEALTHCARE IT

We deliver healthcare CRM solutions for better outcomes and higher patient satisfaction

Having 11 years in Healthcare IT behind, ScienceSoft delivers full-cycle Microsoft Dynamics CRM and Salesforce CRM services to help you improve the quality of care and raise patient satisfaction through personalized, better-informed services – all with actionable data at your fingertips. 

WHY CRM FOR HEALTHCARE

Patient profiling

All-round profiling of prospective and current patients

 Referring provider management

Outcome-focused management of referring providers

Chronic disease management

Improved chronic disease management through automated notifications and alerts

Communication management

Facilitation of pre- and post-treatment communication with patients

Measurable patient experience

Measurable patient experience

Web content personalization

Web content personalization based on website-CRM-EHR interaction

Email marketing automation

Email marketing automation

Want to know how to harness the power of healthcare CRM for your benefit? We have a new workshop just for you!

Check it out

GAIN, ENGAGE AND RETAIN MORE PATIENTS

CRM for healthcare registers individuals not as patients but as prospectsleads and customers. It provides in-depth visibility into the progression of these relationships and helps to influence them across your communication channels – website, live chat, call center, social media and appointments.

We will help you personalize your offering based on patients’ data-rich profiles that draw on the effective synergy of CRM and EHR systems. Thus, through targeted content and proactive patient engagement, you will be able to build successful relationships and encourage higher loyalty.

RECHARGE YOUR REFERRAL MANAGEMENT  

Healthcare CRM enables clever, targeted referral management to build long-term relationships with referring professionals, such as primary care physicians, and thus maximize the influx of patients from your referral sources.

Within holistic profiles, a CRM system will keep track of the complete interaction history with each member of your referral network. This includes visit scheduling via online forms, phone or fax and sending automatic appointment reminders.

Optimized for acquisition and retention of referring professionals, the system will also tie your personnel’s activities to the outcomes and efficiency that can be monitored and assessed through custom reporting dashboards.     

HEALTHCARE CRM AS COMPLEMENTARY TO EHR  

Although both systems store patient data, enable internal collaboration and focus on a personalized approach to caregiving, it is healthcare CRM software that helps to increase patient satisfaction and sustain relationships through better experience.

We integrate CRM with EHR so that you can drive more value from the data stored in both systems. This results in presenting information scraped from patients’ records and communication history across channels as a pool of essential facts to be used for targeted campaigns and content personalization. 

EHR

Healthcare CRM

Individual as a Patient

Individual as a Customer

Caregiving first, tailored to patient treatment

Communication first, tailored to customer service

Used by qualified clinicians only

Optimized for use by marketing and sales specialists

No actionable data on referrals

Complete profiling of patients, referring institutions and affiliated physicians

High level of manual procedures, prone to human errors

Automated, policy-based workflows

Outgoing communication with patients shifted to a patient portal

Automatic notifications sent two-way, both to caregivers and their patients (e.g. appointment reminders or test results)

Little or no measurable insights into patient and referral relationships 

Automated analytics and reporting, including monitoring of patient satisfaction

 

HOW WE HELP

In healthcare, CRM can do so much more than just replace sticky notes on caregivers’ desks, and our CRM consultants know how to unfold the system’s potential with an eye on your budget and project timelines.


ScienceSoft in Numbers

  • 27 years in Software Engineering
  • 11 years in Healthcare IT
  • 9 years in Microsoft Dynamics CRM consulting
  • 450 professionals and growing

Full-cycle competencies: We start with CRM consulting and a free proof-of-concept to align your expectations and requirements. We then take you through the project stages, from Business Analysis to Maintenance, with minimum efforts on your side.

Multi-platform CRM: We have the resources and expertise to deliver healthcare CRM solutions across desktop, web and mobile platforms, including cloud-based options.

Integration: We integrate CRM solutions with existing enterprise-level systems such as EHR, PMS, RMS and patient support facilities (online appointment booking, patient portals, live chat, call center).

Website personalization: From the first website visit on, we help you build trust, increase engagement and stimulate conversion by serving only relevant content. This includes personalized landing pages, promotions, services and educational materials selected on the basis of each visitor’s or registered patient’s unique story.

Our Approach ​

Secure data

Data security as the priority, from strict NDAs to HIPAA-compliant data management

Quick time-to-value

Quicker time-to-value due to exploiting to the full the preconfigured, out-of-the-box features of Microsoft Dynamics CRM or Salesforce CRM

Deep customization

Deep customization when applicable, including custom add-ons and tailored workflows

Projects of various complexity

Projects of various complexity, from thousands to millions of active profiles in a CRM system

 

GIVE IT A GO

Healthcare organizations differ. Find out how a CRM can help yours by contacting us to receive a free kick-off consultation.

contact us