Magento Webstore to Expand the Outreach of a Floral Business

Client

The Client is an Austrian fourth-generation flower company that has grown from a small family shop into a flourishing business providing floral decorations for individual and corporate customers.

Challenge

The Client stumbled upon a widespread pitfall – a limited customer pool. Most of the customers had been loyal to the brand for years, but the percentage of new customers was low. So, the company decided to launch an online store to go beyond the limits of the neighborhood, expand its corporate customer base and boost sales.

The aim was to create a welcoming portal with impeccable design and smooth navigation. It was necessary to offer convenient and flawless delivery terms as traditionally people order flowers for some important event, and a delay here can become a disaster for a customer and a blow to the company’s reputation.

Solution

The Client chose ScienceSoft to undertake the online store development process. The team started with the analysis of the Client’s business needs. They rejected the idea of implementing a Magento theme from scratch due to the extra time and expenditures needed, and suggested using a ready-made responsive Magento theme with custom features.

The team of one Magento developer and one front-end developer implemented the following features:

• Home page
• Catalog navigation
• Detailed product pages
• Registration page
• Reviews page
• Checkout cart page
• Simple search/search result page

Two delivery options were offered:

• A courier handles the orders from Vienna.
• Two reliable postal services, DHL and DPD, handle orders from eight Austrian states.

Once the order has left the company’s workshop, the customer receives an automated email notification.

Results

The project was implemented according to all the Client’s business needs with a valuable cost-saving improvement suggested by ScienceSoft Magento developers.

On time and on budget, the floral company got an eye-catching and convenient e-commerce website representing the full range of its offerings. Now, the company sells its products across the country.

Technologies and Tools

Magento 1 CE, PHP, HTML, CSS, JavaScript