CRM FOR BANKS AND FINANCIAL SERVICES COMPANIES

The system for excellent customer experience and more

We deliver tailored CRM solutions to grow customer loyalty, reduce risks and improve sales performance

With 11+ years of experience in CRM consulting, ScienceSoft helps banks and financial services companies manage their relationships both with individual customers and business clients through fine-tuned CRM solutions. Our CRM experts help automate manual business processes, enhance generation of customer-related data and effectively communicate with prospects as well as current customers. 

At ScienceSoft, we guide banks and financial services companies of various types and sizes through the whole process of CRM deployment including reviewing requirements, consulting, project management, system tuning, integration, updates and training.

Success Stories

CRM system for a retail bank

Custom CRM system for a retail bank with 7 mln clients. Learn more

CRM for an accounting SaaS

Сloud CRM for an accounting SaaS with 35K+ business subscribers. Learn more

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OPEN UP CRM OPPORTUNITIES 

  • For midsized and large banks: Integrate data from other banking systems, including marketing, lending, customer service and other platforms to create and retain close ties with customers wherever they are.
  • For community banks: Meet the needs of local community and businesses with personalized service and product offers.
  • For credit unions: Get rid of an account-centric approach and focus efforts on member convenience. Create detailed member profiles to become a trusted adviser improving member experience and, therefore, satisfaction.
  • For financial services companies: Streamline customer engagement by delivering world-class securities brokerage, wealth management, insurance, tax advice, stocks and bonds trading and other financial services.

WE CAN SOLVE YOUR BUSINESS CHALLENGES

At ScienceSoft, we deliver CRM systems that help banks and financial services companies improve efficiency and motivate sales and marketing staff to do their best work. With CRM solutions, our customers can solve the following business challenges:

  1. Long sales cycles. They delay return on investment as well as make sales consultants less confident about the success of their selling efforts. With the right approach and methods to reach prospects, financial institutions can ensure a standardized selling process that shortens sales cycles.  
  2. High customer churn. Losing customers, you have to constantly attract new ones to patch the gaps. To slow down customer churn, financial institutions should understand why customers choose their competitors, define the most valuable customers of all and learn how to keep in touch with them most efficiently.
  3. Weak cross-selling. Banks’ sales consultants may not use cross-selling opportunities fully if they don’t know about previously purchased products and services, as well as about what complementary products can be the most relevant. Creating a comprehensive database that stores data on customer preferences and previous behavior allows banking consultants to make more targeted sales offers.
  4. Unsystematic customer communication. If customer data is scattered across spreadsheets or multiple disconnected systems, banks’ employees won’t be able to see into each customer relationship. And that lack of customer communication makes promotion of new products and services nearly impossible. Storing all customer-related data and activities in a unified database enhanced with automated communication tools improves the quality and promptness of customer communications.
  5. Low customer satisfaction. In the absence of a centralized customer base, banks may face problems with storing and sharing knowledge about customers across departments. This may result in missed opportunities to spot changes in customer needs and preferences, obtain customers’ feedback, find out and effectively meet customers’ needs. With a suitable approach and methods tracking all these characteristics, banks and credit unions can substantially increase customer satisfaction.

MAKE THE MOST OF CRM FEATURES

Data management, profiling and targeting

Data management, profiling and targeting. CRM helps to create a unified view of a bank’s customer base, which includes all activities, updates and past transactions done through ATMs, branch tellers or customer service agents, to create complete customer profiles. Bank employees can use CRM to view balances and all changes related to a certain banking account or customer. The database can store information about account openings and closures, deposits, withdrawals, etc. to analyze and predict customer behavior. Using this information, banks can create targeted offers and provide superior customer experience.

Customer analytics

Customer analytics. CRM systems allow defining customers’ product and service preferences, uncovering the average transaction size for each customer segment as well as tracking an individual’s profitability. This helps to identify high-potential customer segments as well as the most valuable customers.

Sales and marketing automation

Sales and marketing automation. With CRM, financial institutions can ensure meeting the goals and deadlines of marketing and sales campaigns by automating core repetitive tasks. For example, marketing specialists can automatically segment customers based on their transaction history, account balance and other significant attributes. Using this knowledge, banking CRM can automatically recommend financial products and services that correspond to a certain customer segment or a particular customer. Thus, marketing specialists and sales representatives can organize tailored e-mail, phone, event and other campaigns, track customer responses and analyze them.

Workflow management

Workflow management. CRM helps managers automate workflow processes such as tasks, alerts, calendar events and other activities to define all stages needed for successful deal closing. CRM will automatically outline an action plan to increase employees’ productivity. Bank managers can use data logged in the system to track employees’ performance.

Risk management

Risk management. With CRM, bank representatives can identify unreliable customers with high-risk behavior such as late payments, low credit score and other triggers that can help them proactively identify unsafe issues and take appropriate decisions.

Customer satisfaction and loyalty management

Customer satisfaction and loyalty management. Banks can use CRM to better define customer retention strategies, shape pricing policies for certain customers and later analyze their impact on overall customer satisfaction. CRM helps to refine the vision on customer preferences and allows providing superior advisory services that improve wallet share and loyalty.

WHY MICROSOFT DYNAMICS 365

As a Microsoft partner, ScienceSoft specializes in Dynamics 365 CRM consulting and development. Our experienced CRM consultants and developers will help financial institutions of all sizes to take advantage of this next-generation cloud platform. We ensure successful integration of Microsoft Dynamics 365 with other banking systems such as credit card and payment, loan management, customer service, ATM network, banking website, online banking applications and others. Our CRM development services include consulting, configuration planning, data migration from other CRM systems as well as development, customization and upgrades.

ScienceSoft’s CRM consulting practitioners help our customers reap the following benefits of Microsoft Dynamics 365:

Cross-departmental visibility and collaboration

Cross-departmental visibility and collaboration. ScienceSoft’s specialists mitigate departmental barriers by unifying operational and sales & marketing capabilities. Such consolidation of CRM and ERP data results in better collaboration and visibility within financial institutions.

Powerful BI insights

Powerful BI insights. Since Dynamics 365 supports comprehensive BI and reporting functions, we ensure integration of big data analytical tools to ensure banking representatives with on-demand insights about customer activities and behavior patterns.

Integration with Microsoft Office 365

Tight integration with Microsoft Office 365. We seamlessly tune e-mail and Intranet services, such as Outlook, Exchange Server, SharePoint and other tools to provide advanced collaboration opportunities for banking employees.

GET IN TOUCH

Our CRM consulting team will help you implement a personalized CRM that brings both quick wins and long-term success. Tell us more about your business so that we can discuss a proper solution. 

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