Magento E-Shop for a Beauty Store with Expert Skincare Consulting

Customer

The Customer is a Florida-based treatment-focused beauty online store with a wide assortment of professional-grade products. The team of service experts and esthetic professionals offers both skin care products and expert consulting.

Challenge

The Customer wanted to give a new life to its online store by updating to Magento 1.9 version and improving the website performance. It aimed to go beyond the traditional vision of a Magento e-shop by establishing effective communication with customers.

Besides, the increased mobile traffic required a mobile-friendly website to target smartphone users as one of the Customer’s most profitable segments.

Solution

ScienceSoft handled a smooth update, customized Magento extensions and enhanced the overall performance of the website. The team created a mobile version of the website with convenient navigation.

ScienceSoft also came up with some fresh ideas to polish the online store:

  • Taking into account the wide assortment, ScienceSoft’s Magento experts arranged a convenient search by brands, product types and skin condition.
  • The Customer launched an extensive promotional campaign. ScienceSoft offered to display all the promotions on the banner on the home page to catch a customers’ eye and encourage them to purchase.
  • ScienceSoft expanded traditional contact options (mail, phone and email) with an additional request form and a live chat to ensure expert support for each customer.

ScienceSoft’s team integrated the online store with WordPress blog both to offer expert skin care guidance and to promote the products.

Results

The Customer appreciated ScienceSoft’s ability to fulfill the requirements and a tailored approach to the project. The online store with smooth navigation, strong customer support and a convenient mobile version became the reflection of the company’s customer-oriented policy. This formed a firm foundation for customer loyalty and revenue increase.

Technologies and Tools

Magento 1 CE, My SQL, WordPress, HTML, CSS, JavaScript