Marketing Campaign Planning App with Advanced Analytics

Customer

An international and fast growing supplier of intelligent software whose clients are brand owners as well as media and creative agencies. With almost 20 years of experience and a global footprint, the Customer currently has offices in Rotterdam, New York, London, Frankfurt, Sydney, Brazil and Singapore.

Challenge

The Customer had a communication planning solution that produced the optimal communication plan for clients’ brand by incorporating the most current research, advanced analytics, and a sophisticated software application. The Customer decided to make this solution available on iPad to widen a client base.

Solution

A communication planning solution developed by ScienceSoft combines the latest research, sophisticated analytics, and user-friendly interface. With the help of the intelligent analytics app, user can create alternative multichannel plans, allocate budget to individual channels and vehicles, as well as evaluate the results to find out what plan is going to truly deliver campaign goals.

The app navigates users through the process of consumer targeting, brand objectives identification, channel and vehicle selection, media mix, and plan evaluation. It is also fully customizable, enabling users to add, integrate, and apply additional research, including their own sources.

Results

ScienceSoft's iPad app development resulted in an original solution, which allowed the Customer to improve its credibility and widen audience. The project was finished within the budget and on time, which was crucial for the Customer.

Technologies and Tools

Mac OS X 10.7, iPhone 5.0 SDK, XCode 4.2 IDE, Objective-C 2; Libraries and Frameworks: Web Services: JSON, Charts: libCorePlot-CocoaTouch, User interface: UIKit, and custom components; Testing devices: iPad/iPad2.