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Solution for Media Agencies

Customer

The customer is a leading provider of integrated marketing communications and marketing ROI solutions headquartered in The Netherlands. The customer is active in several different industries, including media, marketing, human resource management and logistics. Its client base covers over 60
international markets.

Challenge

The customer has a unique package, combining modeling services, consultancy and software for communication specialists and media agencies. This solution takes the pressure off communications planners by handling many of the complex planning calculations and analysis, applying high level mathematics to deliver quick answers and enable informed decision making. Using Chorus, a media team can easily and efficiently experiment with multiple channel scenarios to find the optimal communication for the brand. The customer wanted to make the solution available on mobile devices and turned to ScienceSoft Inc. for the mobile application development services. The main challenges of the project were that there were no specifications for the project and that the timelines were aggressive.

Solution

The application communicates with the server to retrieve or update necessary data. The received data is displayed on an iPad in a user-friendly way in the form of tables and charts. According to the customer's request the application was supposed to have an easily changeable user interface and to be multilingual.

Results

First, ScienceSoft's team created an iPad demo version of the application so that the customer could have an idea of its functionality. The demo version approved, ScienceSoft's specialists developed the iPad solution on time and within the budget.

Technologies and Tools

Mac OS X 10.7, iPhone 5.0 SDK, XCode 4.2 IDE, Objective-C 2; Libraries and Frameworks: Web Services: JSON, Charts: libCorePlot-CocoaTouch, User interface: UIKit, and custom components; Testing devices: iPad/iPad2.